Thebe Magugu collaborates with Castle Lite for new capsule collection
Thebe Magugu dropped a t-shirt line earlier this year and dubbed it “Extracurricular”. Speaking to Vogue about the line, he said, “I wanted to create a space that’s youth-facing, prioritizing ideas of community, inclusion, and most importantly, the light-heartedness I have so missed in 2020.” A few months later he’s collaborated with Castle Lite on […]
In Bed With… Stogie T, Rouge, and Bas
The year was 2003 and “They say a thin-skinned drum makes the loudest beat” were the lyrics you first heard when you opened yourself up to the experience of Tumi and the Volume’s Live at the Baseline album. The artist had already made a name for himself with his solo exploits in the Joburg hip […]
With a history of firsts, Cardi B adds one more to the list
The first time I’d heard Cardi B in an interview was almost four years ago with the legendary Combat Jack. If “palms are sweaty, knees weak, lisp is heavy” were a person, Cardi was the [adapted] lyrics personified. Her nervousness was palpable, but as she eased into the conversation more and more of her personality […]
The Plug x Castle Lite present: 100 Most Influential People in Urban Culture
“There’s no argument. I am a hundred percent the reason why hip hop is drenched.” Part of his Utatakho Remix verse that shook up the fourth quarter of 2019, Riky Rick stakes his claim on the game boldly with that bar. Hubris is almost a cornerstone of hip hop, but who really got the block […]
The Republic of Extra Cold
One of Castle Lite’s flagship events, Republic of Extra Cold took place this past weekend. The coolest place to be this summer was somewhere in the Atlantic ocean together with the ruling president elect for the second term in office – Pearl Thusi – and her cabinet of ministers. With Donovan Goliath holding down the […]
Castle Lite partners with Rouge for their 250ml launch
No stranger to the brand, Rouge has partnered up with Castle Lite again for the launch of their new 250ml bottle design. The new design was launched at the New York Runway ZA event at the Cape Town Marriott Hotel Crystal Towers, in a showcase of innovation across different design spheres. The first of its […]
Castle Lite presents Hip Hop HerStory
The world is changing with more voices demanding equality and better representation of all people in movies, TV, advertising and corporate but the most popular music genre in the world is yet to see this change manifest. Hip Hop has always spoken out against social injustices, oppression and inequality however this was not extended to the females who […]
Successful Local Brand and Artist Partnerships
Words by Sanele Mawisa Marketing as a method to effect sales has been around since time immemorial. In Economics you learn about demand and supply and the value chain. The last decade has seen the meteoric rise of two forms of marketing – digital marketing and influencer marketing. Utilizing the two in conjunction has been […]
Castle Lite Keeps It Cool with Rick Ross in new TV Ad
From the brand that is synonymous with unlocking the extraordinary, Castle Lite has done it again with a new TV ad that seeks to bring fresh consistency to its Extra Cold proposition. The new spot carries on Castle Lite’s celebrity-filled legacy by adding hip hop icon Rick Ross to a legendary list that already features […]
Castle Lite Unlocks Travis Scott and Bryson Tiller
When Castle Lite joins forces with the progressive talent currently changing the game, “anything can happen at the night show” and it sure did with all music lovers from across the continent who came together for the most epic African first. Anchored by Moozlie and DJ Warras, Castle Lite unlocked Bryson Tiller in front of […]
Cassper to co-headline Unlocks Experience with Future
A night that will go down in history as an African first, treated audiences to a frosty musical announcement in two countries at the same time. Castle Lite revealed that they will be bringing the Unlocks Experience to Tanzania and Mozambique, unlocking trap king FUTURE, who is set to perform on the extra cold stage […]
Feature: Until Until
Words by Caron Williams Great movements are marked by an incredible vision. They offer a sense of community, an identity and an ethos that resonates profoundly with a set group of people. They fundamentally mold and shift culture, and ultimately propel the culture as a whole to new heights. A South African movement which has […]