The Plug x Castle Lite present: 100 Most Influential People in Urban Culture
“There’s no argument. I am a hundred percent the reason why hip hop is drenched.” Part of his Utatakho Remix verse that shook up the fourth quarter of 2019, Riky Rick stakes his claim on the game boldly with that bar. Hubris is almost a cornerstone of hip hop, but who really got the block […]
Moonchild Sanelly, Busiswa, DJ Lag, Anatii & Bubele Booi feature on the Lion King soundtrack
The Lion King’s live action 2019 remake releases in cinemas today. Along with the release of the movie is the soundtrack which was exec-produced by Beyoncé. In an interview with Good Morning America, she said “This soundtrack is a love letter to Africa, I wanted to make sure we found the best talent from Africa […]
DJ Lag x Shekinah for Nite Jogger – Anywhere We Go
Adidas Originals South Africa has proudly brought DJ Lag and Shekhinah together, as part of a collaboration to launch Nite Jogger – a reflective sneaker silhouette designed for the night time creator. Partnering for the first time, DJ Lag and Shekhinah have come together to create a stellar single titled ‘Anywhere We Go,’ due for […]
Interview: K-$
K-$ has emerged as one of the most refreshing talents we’ve come across within South Africa’s night life scene. Reppin’ Cape Town, the talented DJ is exposing the rest of South Africa to the wonder’s of Yaadt music and Cape Town’s unique cultural flair. We chatted with him about his musical journey thus far, being […]
#SeizeTheCity
Words by Lesedi Ramonyane It was a rainy Sunday night and instead of staying in to binge watch some series, we head out to an abandoned train station to for what promised to be an epic night with Jose Cuervo. The venue went from being an empty vessel to feeling like a possibly radioactive underground […]
adidas Elevated the Creative Landscape in SA
2017 has served as a cultural highlight for the game. Amongst the highlights this year has been how adidas has elevated the creative landscape in South Africa. From fire collections, collaborations with emerging creative forces such as The Plug Mag and Jamal Nxedlana of The Bubblegum Club, creating a game changing creative platform such as […]
International Grime Star Rocks Jose Cuervo’s Seize The City
On Sunday 3 December a crowd of Jozi’s young influentials seized the city with Jose Cuervo, the world’s number one tequila, at an underground party held at The Station in Newtown. Tapping into the legacy of 90’s rave culture, the gathering saw the youth rebelling against the norm and taking nightlife culture into their own hands. […]
DJ Lag Interview
Words by Caron Williams Photography by Max Mogale Creative Direction by Mzo Gcwabe Location AREA3 CPT Clothing by adidas There’s something romantic about the pursuit of dreams, the idea that passion, sacrifice, discipline, skill, a bit of luck and a great deal of hard work may result in a fulfilled existential yearning. Countless people spend […]
adidas Originals | AREA CPT ‘17 Wrap Party
adidas Originals has played a pivotal role in contributing to the local sneaker, creative and urban culture landscape. As part of their continued support for local culture and fostering local creative talent, they launched AREA3 in Cape Town, a co-creation space dedicated to the youth. Over a three month period, Cape Town’s passionate youth were […]