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G-Star RAW relaunches the G-Star Elwood

G-Star Elwood

G-Star RAW announces the relaunch of their G-Star Elwood jeans. Reintroducing the original 3D design from 1996 to the generation of today. The G-Star Elwood – with its 3D denim design that catapulted the brand onto the cultural radar back in 1996 – has returned with a fresh update. The iconic piece has adapted to the times while maintaining all the key […]

David  Laport’s turns G-Star into Denim After Dark with new collection

G-Star David Laport

Studio David Laport is a well known name in Dutch fashion. Having shown ready-to-wear collections at both Amsterdam and Paris Fashion Weeks, he’s designed the dress worn by Solange Knowles to the 2016 Met Gala and Rihanna’s Crop Over costume in 2019. He’s also won a number of awards in textile and sustainability initiatives for […]

Cara Delevingne stars in G-Star RAW’s new Hardcore Denim campaign

G-Star Cara Delevingne

Top model, actress and singer Cara Delevingne is the face of the new G-Star Hardcore Denim campaign. With a female talent to front the campaign, she fits in perfectly with the brand’s tradition of working with unique talents. Delevingne is a  “true original” through her rebellious, outspoken character and her ability to show different  aspects to […]

G-Star RAW collaborates with dancers for latest jumpsuit collection

G-Star RAW has collaborated with Dutch National Ballet dancers Michaela DePrince and Kira Hilli for their latest jumpsuit campaign. The dancers showed their flexibility in a collection of one-pieces. The new range of jumpsuits is inspired by workwear, like permanent-press uniforms and vintage Swedish army shirts. By adjusting the snap buttons or the waist belt […]