Gigi Lamayne’s “Jou Stad” is a tale of three cities

Repping your city is far from a novel concept in hip hop. A genre rooted in identity presentation, it’s almost unheard of to *not* let your fans know which city you’re putting up for. In 2010, Bittereinder released “A Tale of Three Cities” off the album ‘n Ware Verhaal. With all three members of the […]

Black to the Future’s State Theatre Rendezvous

A strictly hip hop event is set to light up the South African State Theatre’s Rendezvous on Thursday, 30 January 2020. The show is centered around bringing the culture together, particularly celebrating the old school as well as the leaders of new school of hip hop. Hosted in collaboration with the State Theatre, Mphankomo Creatives […]

Gigi Lamayne’s Job Woods

Gigi Lamayne has a new EP out and it’s titled Job Woods. The eccentricity of the title has a deeper meaning behind it. Referencing the Bible’s book of Job, she speaks to the biblical character’s test of faith as he is tormented by suffering but remains steadfast in his beliefs. The latter part of the […]

Owning The Show – SA hip hop’s evolution

Words by Joey Drumz In the kaleidoscopic world of music and the arts, the ability to stand out has always been at the heart of any great success story. In whatever aspect of the game these mavericks have been involved in, their ability to take advantage of the changing way in which we create and […]

The Queen Bee Analogy & the Optics of Female Rap

Words By Ziyanda Ntloko  There can only be one: an exploration of hip-hop’s intrinsic bias against female MCs and why the Nicki vs Cardi beef is predetermined For anyone who watched the 2018 Grammys, one of the few highlights of the night was Cardi’s B’s debut performance in front of the star studded audience and millions […]

Gigi LaMayne Joins Ambitiouz Ent

Following her surprise departure from Mabala Noise, Gigi LaMayne has announced that she has joined rival record label, Ambitious Entertainment. In a brand new freestyle over the famous Gucci Gang flow, Gigi drops showcases her incredible lyricism and talent and announces the move. #FREESTYLE ALERT! ????? #GigiLaMayne — #GigiGang (@Gigi_Lamayne) January 29, 2018

Top 5 Local Content Pieces That Tapped Into Hip Hop

Words by Jade Leaf It’s no secret that the face of advertising is changing in South Africa; goodbye TVC’s and hello high production value content that can live online. Brands have to ask themselves the question, “Who am I talking to and what are they most receptive to?” In South Africa specifically, over 66% of […]

PUMA Drops We Run The Streets Ad

PUMA’s Run The Streets campaign gets a local flavour with rapper Gigi Lamayne, 2015 South African Hip Hop Awards winner Nasty C, Digital Maskandi founder and artist Mashayabhuqe KaMamba and PUMA’s own Rolo Rozay lacing up in the IGNITE Limitless Core and IGNITE evoKNIT Fade footwear. The foursome will be featured in the footwear and […]

i-Genesis review

Genesis Gabriella Tina Manney was too protracted a name to walk on stage with so Gigi LaMayne became the anagram of sorts that we were to introduced to this little stick of dynamite as. LaMayne being the phonetic equivalent of Le Magne, meaning ‘The Great’ in French, it seemed fitting. Gigi is no stranger to […]

Celebrating exceptional women: The Rise of Female Rappers in SA Part 2

MC, n. /ɛmˈsiː/: microphone controller. The term itself isn’t gendered, but the in the context of the hip hop industry, the differentiation is always made. ‘It’s always “Who’s your favourite female rapper?” It’s never “Who’s your favourite rapper?” and we’re actually considered in that [category]’ says Gigi LaMayne. ‘I hate the fact that for some […]

The Rise of Female Rappers in SA

I liken the hip hop industry in South Africa at the moment to a teenager; a kaleidoscope of emotion to be mined for meaningful growth, a host of physical changes that sometimes leave you with more questions than answers, but more importantly, an opportunity to be something really beautiful. The rise to prominence of female […]