The Joburg Film Festival kicks off today

…and its key objective is to curate, elevate, and celebrate the African film and entertainment industry. Leading up to the festival itself JFF launched its Film Club, which is a series of events celebrating the art of the cinematic experience and the community of film lovers. In its most recent edition, the film club screened […]

The art of the cinematic experience with JFF Film Club

The magic of cinema lies not only in the stories told but that of the cinematic experience itself. We’re drawn to a piece of art because of the ways in which we relate to the piece; we see ourselves in the characters, relate our lives to their circumstances. Powerful art imprints itself in our psyche. […]