Ebro features YoungstaCPT, Shane Eagle, and Sjava on Rap Life
Ebro Darden was recently in the country. For those who are unfamiliar with the OG, he’s a radio veteran on one of New York’s most popular stations; Hot 97. He was appointed the Global Editorial Head of Hip-Hop and R&B earlier this year for Apple Music and also hosts a show on the platform titled […]
Shane Eagle & Nasty C belt out a banger with “Paris”
After announcing a new mixtape last week that’s due to be released on the 16th October, Shane Eagle has dropped the second single off the project featuring Nasty C. “PARIS” is exactly what you’d expect from two of the best rappers in the country. They trade bars effortlessly and ride the beat with the precision […]
Nasty C, Sarkodie, and Falz make history as first African nominees at BET Hip Hop Awards 2019
BET International today announced the launch of a new category to honor artists from around the world during the BET “Hip Hop Awards” 2019. Artists from Africa, Europe and Canada will compete for the Best International Flow Category during the BET “Hip Hop Awards” 2019. The announcement of the Best International Flow category is the […]
Apple Music reveals the top performing artists on the service
Apple Music is celebrating four years in Africa and with that have announced the top performing artists on the service both in South Africa, and sub-Saharan Africa over the past four years. Artists like Black Coffee, Nasty C, Burna Boy, AKA, Cassper Nyovest, Sjava, Sun-El Musician dominate locally whilst Ed Sheeran, Drake and Khalid are […]
Nasty C: the Multifaceted
Words by Mercia Tucker Images by Jina Min In beginning the track “Another One Down” with “It’s too many different spirits within me/ a personality is constantly shifting”, Nasty C lets us in to the diversity of his character. This past Friday, he held the Music, Art, Love experience at the Kalashnikov Gallery in Braamfontein. […]
PUMA Elevates with the RS-X Trophies
Global sports brand PUMA is keeping the momentum strong with their RS chronicles – with the launch of the RS-X Trophies, this latest iteration of the RS-X sneaker celebrates the extreme reinvention of fame in the era of social media and reality television. As worn by South African rapper, songwriter and record producer Nasty C […]
2018 – A Revelatory Year for SA Music
Words by Misa Narrates The debate about which year was the “best” or “worst” has begun online. When it comes to music, 2018 has been an interesting time. From 4 track EPs to bloated albums, 2018 was another year of musical contributions wherein a blossoming new school of talent joins the ranks of artists who […]
The Plug 100: Most Influential People in SA Urban Culture
The Oxford Dictionary defines influence as “the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself”. Additionally, it can also be concluded that influence is “the power to shape policy or ensure favourable treatment from someone, especially through status, contacts, or wealth”. When we embarked […]
Successful Local Brand and Artist Partnerships
Words by Sanele Mawisa Marketing as a method to effect sales has been around since time immemorial. In Economics you learn about demand and supply and the value chain. The last decade has seen the meteoric rise of two forms of marketing – digital marketing and influencer marketing. Utilizing the two in conjunction has been […]
Album Review – Nasty C’s “Strings & Bling”
Words by Joey Drumz It would be hard to argue that there’s been a Hip Hop artist in recent memory that’s won over the hearts of South Africa and parts of the world at the rate and magnitude that Nasty C has done in 3 years. Since his early 2015 Price City Mixtaperelease, Nasty’s been […]
Nasty C Drops Two Banging New Singles
Nasty C aka The Chosen One is back! The diminutive KZN native has been hard at work on his sophomore album “Strings and Bling” which is set to drop this month. The highly anticipated album will drop via Universal Music, his new homes after he parted ways with Mabala Noise. “Jungle” and “King” (feat. ASAP […]
[VIDEO] PUMA Runs the Streets with Nasty C
A few weeks ago Puma dropped a #RuntheStreets episode with producer/singer Anatii. For the second video in the local leg of the PUMA Run The Streets campaign, legendary rapper, engineer and producer Nasty C shares his story of “hustle” and how he has got to where he is today. “I started making music when I was […]