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The Plug 100: Most Influential People in SA Urban Culture

The Oxford Dictionary defines influence as “the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself”. Additionally, it can also be concluded that influence is “the power to shape policy or ensure favourable treatment from someone, especially through status, contacts, or wealth”. When we embarked […]

Dipstreet Invades Parkhurst

Words by Azola Mona One of South Africa’s favorite concept streetwear and sneaker bars, DIPSTREET, is at it again.  On the 15th of Feb, after 3 months in the making and 15 months after the execution of a full rebrand and the relocation of their flagship in Braamfontein- which included enhancements, such as a bigger […]

The Plug 100: 100 – 1

The Plug 100

 We dropped the news on Twitter that the June edition of The Plug will focus solely on celebrating and highlighting the Top 100 people in SA who are influencing and moving urban culture forward. Needless to say social media lit up and we trended the whole day after dropping the news.#ThePlug100 generated over 1.7 million […]

Dipstreet Aesthetics Capsule

One of South Africa’s premier sneaker and streetwear retail outlets, Dipstreet, recently released their AW17 Dipstreet Aesthetics capsule collection. We chatted with  founder Tusa Mamba about his inspiration behind the collection and lookbook. Q: What lead you to drop a Dipstreet capsule collection? A: I’ve wanted to do it since I started Dipstreet but always had “bigger […]

The Braam Issue: Tusa Mamba

Words by Caron Williams Photography by Anthony Bila Nestled in Johannesburg’s central business district, Braamfontein has risen to become a melting pot of cultures and has served as a microcosm of black South African creativity. It’s ushered in a new breed of independent and ferociously talented millennials, who have become some of the most influential […]