Born on the Pitch, Worn Everywhere; Under Armour Launches Unstoppable Collection
Whether you’re an athlete on the field or a fan amidst the roaring seats of a full stadium, you know the feeling – a racing pulse, mind and body in focus with eyes on the goal and a confidence that can’t be extinguished. That fierce energy finally has an outlet with the arrival of Under […]
Under Armour celebrate the greatest team the world has never seen with HeatGear Baselayer
Under Armour proudly unveils its latest campaign, “To the greatest team the world has never seen,” a stirring tribute to the unsung heroes of sport – the teams and individuals whose grit and determination often go unnoticed. This campaign paints a vivid picture of the extraordinary journey of those who defy the odds, echoing the […]
Cool performance gear has a new home with Under Armour Brand Icon House in Sandton City
Under Armour, showcased by its official distributor in South Africa, Apollo Brands (Pty) Ltd, celebrated Freedom Day by launching its latest Icon Brand House located in Sandton City. The new Icon Brand House is an expansive retail space dedicated to offering a comprehensive range of Under Armour’s most recent seasonal merchandise. The store features everything from high-performance apparel […]
Under Armour Steps it Up with the HOVR SLK
Words by Nick Kaoma What makes a pair of sneakers good? Is it the design? Is it the materials that are used? Is it the quality of the sole? And is it really possible to have a perfect sneaker? These are all the questions I’ve been asking myself over the past two weeks as I […]
Under Armour’s HOVR Phantom Levitates Above the Rest
Words by Leslie Nteta Under Armour have been flexing lately with their releases. With all eyes on them they have attempted to create a shoe that is flawless in design, execution and technology. They have gone for the jugular and tried to create a shoe that can truly do it all in the lifestyle fitness […]
Sneaker Review: The Curry 4
Words by Leslie Nteta Sneaker culture is heavily informed and influenced by the game of basketball. Some of the most iconic and sought-after sneakers were initially just made for basketball players but over the years they transcended and became an indelible part of people’s lifestyles. So many players have failed at creating a signature shoe […]