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Zaid Osman – The Architect

Zaid Osman is quietly unassuming. His modest demeanour a stark contrast to the magnitude of his entrepreneurial achievements at age 25, Zaid is the founder of the Lost Property Store, Sneaker Exchange in South Africa and his newest streetwear venture, Grade Africa. On how he got into sneaker culture, he says “Almost feel like I […]

The Plug 100: Most Influential People in SA Urban Culture

The Oxford Dictionary defines influence as “the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself”. Additionally, it can also be concluded that influence is “the power to shape policy or ensure favourable treatment from someone, especially through status, contacts, or wealth”. When we embarked […]

Sneaker Exchange Ready to Take Over Cape Town

Officially known as the largest sneaker expo in Africa, Sneaker Exchange (SXC) came from humble beginnings only five years ago but now boasts close to 4,000 attendees per. Known as the place where sneaker collectors and aficionados can buy, sell or trade sneakers, as well as buy locally and internationally produced apparel and footwear, SXC […]

The Plug 100: 100 – 1

The Plug 100

 We dropped the news on Twitter that the June edition of The Plug will focus solely on celebrating and highlighting the Top 100 people in SA who are influencing and moving urban culture forward. Needless to say social media lit up and we trended the whole day after dropping the news.#ThePlug100 generated over 1.7 million […]

Cape Town Street Culture

Words by Sanele Mawisa According to Urban Dictionary, the definition of Street Culture is as follows: “Popular styles of urban centres. This is a view of the streets as shared spaces, made for the benefit of all that use them. Street culture thrives in urban centres such as New York, Barcelona, Berlin, London & Sydney. […]

WIN Tickets to Sneaker Exchange CT

Stand the chance to win 2 tickets to the Cape Town edition of Sneaker Exchange, taking place on the 29th of April at The Waterfront Lookout. Sneaker Exchange is South Africa’s premier sneaker event and encompasses the business of sneakers, music and culture. It was founded by Zaid Osman and sees sneakerheads from different cities […]