The evolution of sockfit re-imagined with newness in product through design, materials, tooling and new colorways. Inspired by the city of Tokyo, the technical modern footwear channels collective memory of the classic three-stripes DNA.
The campaign brings to life the notion of urban exploration and a constant exploration of the past to create something original. It is an endeavor that’s never finished. To illustrate the idea of perennial work-in-progress, visuals employ a photocopy technique that scans over the model and the product photography.
The second generation of the groundbreaking NMD series drops on Thursday 6 April and will be available at adidas Originals stores, AREA3, www.adidas.co.za and from selected retailers.