Following the September debut collaboration, Vans, the original action sports brand, and The Museum of Modern Art (MoMA) are proud to launch a second instalment of footwear and apparel. The latest iteration of the Vans and MoMA collaboration takes inspiration from impactful works of art by artists Edvard Munch, Jackson Pollock andLybov Popova. A diverse selection of work by these artists has been thoughtfully translated onto Vans Classic Footwear and apparel styles that are now available to shop worldwide, November 11.
“Our collaboration with MoMA is a true partnership that involved working together to select both the works and footwear to ensure an authentic connection between the art and the canvas footwear models we chose,” said Angie Dita, Vans Head of Global Footwear Design for Lifestyle Footwear.
Edvard Munch, whose best-known work, ‘The Scream 1895’, captures the “infinite scream of nature” and angst. A print version of this work has been carefully captured on each of the canvas panels of the Vans Era in a repeat pattern that can also be found on the Old Skool backpack, short sleeve tee and pullover hoodie.
Jackson Pollock was a pioneer of action painting, flinging and pouring ropes of paint onto his surfaces in a decidedly physical way. Pollock’s ‘One: Number 31, 1950’ has transformed the Vans Authentic with an all-over application atop the canvas and across the sidewalls and is complimented by a digitally printed short sleeve button-down and camper style hat.
Popova approached painting as an act of “construction” using colour, line and shape to create dimensional work that expressed movement and dynamism. For the Vans MoMA collaboration, Popova’s ‘Untitled, 1917’ has been applied to the Vans Sk8-Hi using each medial and lateral side to translate her avant-garde vision across the hi-top model which is found on complimenting fleece and ringer tee options.
Vans and MoMA are proud to come together to instill creative expression and uplift art education through special product this season. The second instalment of the Vans and MoMA collaboration is now available at Vans retail stores and select retail locations where Vans are sold.