“There’s no argument. I am a hundred percent the reason why hip hop is drenched.” Part of his Utatakho Remix verse that shook up the fourth quarter of 2019, Riky Rick stakes his claim on the game boldly with that bar. Hubris is almost a cornerstone of hip hop, but who really got the block hot and who’s just fronting?
As we close the year out, our December 2019 edition of The Plug is a celebration of the year that was, and is one that highlights 100 people in SA who are influencing and moving urban culture forward. For us, the creatives that break ground in the culture that we love with authentic and defining work deserve to be celebrated; the mavericks who push through to create work that defines an era.
As a brand that has been at the forefront of meaningful collaborations in the urban culture space, Castle Lite wanted to get involved and it only made sense to collaborate with them in producing this issue. Created by the talented Russell Abrahams of “Yay Abe”, our first illustrated cover is one in celebration of creatives who are different by design. Making a commitment to innovation, the new Castle Lite 250ml plays on product design aesthetics and the brand also collaborated with Rouge on a track that celebrates the design.
We want you to get involved too. Let us know who has influenced you this past year and why, what makes them the cream of the SA creative crop, and why they should be considered as part of the 2019 edition of The Plug 100. Leave your suggestions in the comments below, or get onto social media and make your nominations. Tag us in your posts, and throw in the hashtags #ThePlug100 and #DifferentXDesign (to make sure that we see your post), and keep your eyes glued to The Plug this week as we make the final countdown.