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5 Influencers To Watch Out For in 2018

Words by Tiffany Lekuku I think it is safe to say that by now we are well-versed on the subject of influencers and bloggers, the topic that sparked and continues to ignite many heated debates is finally being recognized as a reputable profession with corporates and the fashion world alike benefiting and seeking some of […]

Interview: Didi Monsta Chats to Us About his New Radio Show

It goes without saying that Didi Monsta is a cool, trend-setting Jozi cat who navigates various worlds in SA’s urban culture scenes. If he’s not inventing new slang, he is styling the likes of Cassper for music videos and concerts. Don’t even get started on his wild fashion label which always pushes the boundaries of […]

Belonging: A Hip Hop Hue – An Op-Ed by Mercia Tucker

I grew up in Wentworth. A community in the South Durban basin, it’s one of the bigger areas that were allocated to coloured inhabitants in the city during Apartheid’s spatial demarcation but at just 2.5% of the eThekwini Municipality’s population, it’s dwarfed by the size of other demographics. It’s also in stark contrast to the […]

[VIDEO] PUMA Runs the Streets with Nasty C

A few weeks ago Puma dropped a #RuntheStreets episode with producer/singer Anatii. For the second video in the local leg of the PUMA Run The Streets campaign, legendary rapper, engineer and producer Nasty C shares his story of “hustle” and how he has got to where he is today. “I started making music when I was […]

Nadia Nakai Drops Bossing Up With Bragga Pt. 2

Family Tree’s first lady is back again with a brand new episode of Bossing Up With Bragga. The video series documents the life and times of the sultry rapper. Her fans get a bird’s eye view of her ever-evolving journey. Peep the latest instalment …

The Cultural Impact of Marvel’s Black Panther

Words by Ziyanda Ntloko Amidst the final moments of Black Panther, there is an especially moving scene that depicts T’Challa landing his vibranium fuelled aircraft in the middle of an inner-city basketball court in Oakland, California. The kids playing abruptly stop their game and surround the vessel in wonder. One in particular breaks away from […]

Spree Style Network Embraces Young Talent

Words by Akho Nywebeni Photography by Mosa Hlophe Lulo Rubushe, a name, a brand synonymous with innovation, opportunity and hard work. The RNDM founder has mixed these traits quiet ‘seamlessly’ and has recently partnered with us to create this unique and progressive campaign. The #SpreeStyleNetwork is all about giving young people a chance, a real […]

Dipstreet Invades Parkhurst

Words by Azola Mona One of South Africa’s favorite concept streetwear and sneaker bars, DIPSTREET, is at it again.  On the 15th of Feb, after 3 months in the making and 15 months after the execution of a full rebrand and the relocation of their flagship in Braamfontein- which included enhancements, such as a bigger […]

Under Armour’s HOVR Phantom Levitates Above the Rest

Words by Leslie Nteta Under Armour have been flexing lately with their releases. With all eyes on them they have attempted to create a shoe that is flawless in design, execution and technology. They have gone for the jugular and tried to create a shoe that can truly do it all in the lifestyle fitness […]

Video: adidas Launches the EQT Bask Adv in Style

This past Thursday , adidas hosted us for the launch of the EQT ADV Basketball sneaker. The event was held at Anatomy Store in Braam where we were treated to delectable appetizers and a full display of old EQTs that left us feeling some what nostalgic. This was no doubt a much-anticipated launch , with […]

Breaking Bread with Tebza

Words by Glenn Kisela Kwesta’s Spirit has taken South Africa by storm. The track has had a resoundingly positive reception, with Kwesta’s ability to bring in an international act and still remain authentic constantly highlighted by critics. With the song dominating the airwaves of South Africa the way it did, it was only natural that […]

PUMA Runs The Streets With Anatii

The next step in the evolution of PUMA’s Run The Streets campaign gets a local flavour with record producer and musician Anatii, rapper, producer Nasty C, and South African football legend Doc Khumalo representing the street hustle it takes to make your mark. PUMA launched Run The Streets in 2017 with megastar The Weeknd as […]