Cassper Shifted The Paradigm of SA Hip Hop
Words by Glenn Kisela Hip hop has always held a level of romanticism. It’s carried the hopes of many and provided soundtracks to our deepest yearnings and most audacious dreams. To many people, hip hop has also served as a form of hope, a trait no one has exemplified more locally than Cassper Nyovest. He […]
#SeizeTheCity
Words by Lesedi Ramonyane It was a rainy Sunday night and instead of staying in to binge watch some series, we head out to an abandoned train station to for what promised to be an epic night with Jose Cuervo. The venue went from being an empty vessel to feeling like a possibly radioactive underground […]
adidas Elevated the Creative Landscape in SA
2017 has served as a cultural highlight for the game. Amongst the highlights this year has been how adidas has elevated the creative landscape in South Africa. From fire collections, collaborations with emerging creative forces such as The Plug Mag and Jamal Nxedlana of The Bubblegum Club, creating a game changing creative platform such as […]
International Grime Star Rocks Jose Cuervo’s Seize The City
On Sunday 3 December a crowd of Jozi’s young influentials seized the city with Jose Cuervo, the world’s number one tequila, at an underground party held at The Station in Newtown. Tapping into the legacy of 90’s rave culture, the gathering saw the youth rebelling against the norm and taking nightlife culture into their own hands. […]
Cape Town Witnesses True Music Boiler Room Style
Music and culture go hand in hand; it was so easy to witness this undeniable matrimony at the True Music event in Cape Town brought to the masses by Boiler Room and Ballantine’s Whisky. Set in an indoor skate park in Paarden Eiland the event brought out cool kids from all walks of life who […]
The Sobering Featuring Fred Kayembe
Kitso, Javas and Kabelo are back with another episode of The Sobering Podcast featuring former Hype Magazine editor, Fred Kayembe. The crew discusses Fred’s latest creative endeavours, the MTV Hottest MC list, Cassper Nyovest and the current state of hip hop and creativity in SA. Music: Mdolisto Pu-man – Tuesday Rhwisky Champ – Izondo Odous […]
AKA Launches Beam Digital
South African rap artist, Kiernan Forbes famously known as AKA, The SupaMega, is launching Beam Digital with his business partners MiCore and Celebrity Services Africa this week, set to revolutionize the way in which artists and their fans engage through the application of innovative mobile technologies. Beam Digital will empower celebrities (musicians, actors, models and […]
[VIDEO] Keys Open Doors presents: Vertigo with Shane Eagle
brkfst for dinner, founded by former Hype Magazine Editor, hip hop commentator and creative, Fred Kayembe, recently held a screening for a fascinating short film series titled Keys Open Doors. The first installment, titled Vertigo, is in collaboration with Shane Eagle and explores dark themes such excess, anxiety and escapism. Check out the trailer below.
Absolut Presents One Source Live
Africa is in the midst of a creative revolution. A new breed of artists, musicians, and fashion designers is changing how the world sees and thinks about Africa and its people. Absolut and Khuli Chana continue their collaboration, this time bringing together a heroic league of international artists from across the continent to celebrate and […]
Cassper Announces Support Acts for #FillUpFNBStadium
The Family Tree impresario Cassper Nyovest is gearing up for his biggest moment in his already stellar career. The rapper has a date with destiny – on the 2nd of December he will attempt to pack up the biggest stadium in Africa. Everyone agrees that it’s a tall order but it looks like he might […]
[VIDEO] adidas Originals | Originals Is Never Finished 3
“Yes, there were times, I’m sure you knew/ When I bit off more than I could chew/ But through it all, when there was doubt/ I ate it up and spit it out/ I faced it all and I stood tall/ And did it my way” Frank Sinatra’s memorable lyrics reverberate throughout Terence Neale’s soul-stirring short film for adidas originals and […]
DEAD. we gon’ live forever Lookbook
This is the first installment of the “we gon’ live forever” collection which will be by two other full collections. DEAD. does not create according to seasons but emotions & what matters at that present time so this isn’t a winter collection but the entrance to what will build into something else. This shoot was […]