Nomzamo Mbatha Features in PUMA’s Do You Campaign
PUMA is following their SS’17 success, Swan Pack, by featuring Kylie Jenner along with returning New York City Ballet dancers and local ambassador Nomzamo Mbatha in the new Velvet Rope Collection. This season’s collection began with the idea of the Velvet Rope, that dividing line between the queue and the party. You can choose to […]
Castle Lite Keeps It Cool with Rick Ross in new TV Ad
From the brand that is synonymous with unlocking the extraordinary, Castle Lite has done it again with a new TV ad that seeks to bring fresh consistency to its Extra Cold proposition. The new spot carries on Castle Lite’s celebrity-filled legacy by adding hip hop icon Rick Ross to a legendary list that already features […]
Loot Love – A Resolute Force
Words by Caron Williams Photography by Austin Malema Styling by DEAD. Make-up by Mpho Moeng Every industry has outliers – individuals who, by virtue of who they intrinsically are, unwavering devotion to their personal truth, purpose and uncompromising spirits, go on to change the game or industry in which they exist forever. The burden of the […]
Top 5 Local Content Pieces That Tapped Into Hip Hop
Words by Jade Leaf It’s no secret that the face of advertising is changing in South Africa; goodbye TVC’s and hello high production value content that can live online. Brands have to ask themselves the question, “Who am I talking to and what are they most receptive to?” In South Africa specifically, over 66% of […]
SA’s top personalities bring their hustle to STATUS
Four of South Africa’s most respected, ambitious and irrepressible personalities have joined forces to embody the spirit of our time and what it means to hustle, earning the respect of STATUS. The Men of Status include top South African football player George Lebese, award-winning entrepreneur ProVerb, and world-class music duo Bandile and Banele Mbere from Major League DJz. […]
Dope Local Creative Spaces
Words by Sanele Mawisa Whether you’re looking for a cool spot to send out emails, surf the internet or simply have an overpriced sandwich while trolling people on twitter, creative urban spaces are the new wave. Always filled with creatives from a plethora of disciplines, the growth of creative hubs in South Africa has been […]
Top 10 SA Fashion Bloggers
Words by Lesedi Ramonyane Renowned in many parts of the world but often scrutinized here at home, the term ‘blogger’ has come to have a somewhat superficial and negative connotation attached to it over the past few years. There are a number of factors that have contributed to this; the digital space evolving to accommodate […]
adidas Originals | Haneem Christian
Courtesy of area3 “This photo series is the first part of an on going project of documenting the never ending journey of gaining knowledge of self, how we come about these infinite discoveries and how we express it. One of the many ways I have come to know my most sacred self as a coloured femme body […]
Microwave Boys Interview
Words by Mercia Tucker “The first time I met Sphaka I was like ‘Who’s this drunk – super drunk – guy?” Sipho’s relationship with his co-host has been special since day the day they met in a club, months before their working relationship. The three – Larry Nhlane, Sipho Muchindu, and Sphakamiso Ngonyama – are […]
Competition: BCWYWF Launch
AKA and Anatii’s much anticipated joint album, Be Careful What You Wish For, is set to launch this Friday with an epic celebration at Zone 6 in Soweto. This marks the official start of the BCWYWF tour and includes DJ Kaybsta, Sean Kross & Vino, Crazy, Grant, Realm and Sandiso on the line-up, in addition […]
adidas Originals | NMD Launch
adidas Originals recently dropped the latest NMD collection at AREA3 CPT in Bree Street, a co-creation space dedicated to the youth of Cape Town. Young creators, media kids and adidas fam gathered for a celebration to check out the latest NMD kicks and apparel from the brand with the three stripes. The launch saw 4 live DJ sets […]
Interview: Kenny Jules Morifi-Winslow
Interview by Kendra Hunsley Images by Sekhfei De Lacy Kenny Jules Morifi-Winslow is a 20-something South African published scholar and writer. The epitome of a Renaissance woman, I sat down with Kenny to talk about her upbringing, her awe-inspiring minimalistic aesthetic, as well as her stance on the overall creative scene. “It’s common knowledge that I’m […]