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Top 5 Local Content Pieces That Tapped Into Hip Hop

Words by Jade Leaf It’s no secret that the face of advertising is changing in South Africa; goodbye TVC’s and hello high production value content that can live online. Brands have to ask themselves the question, “Who am I talking to and what are they most receptive to?” In South Africa specifically, over 66% of […]

SA’s top personalities bring their hustle to STATUS

Four of South Africa’s most respected, ambitious and irrepressible personalities have joined forces to embody the spirit of our time and what it means to hustle, earning the respect of STATUS. The Men of Status include top South African football player George Lebese, award-winning entrepreneur ProVerb, and world-class music duo Bandile and Banele Mbere from Major League DJz. […]

Dope Local Creative Spaces

Words by Sanele Mawisa  Whether you’re looking for a cool spot to send out emails, surf the internet or simply have an overpriced sandwich while trolling people on twitter, creative urban spaces are the new wave. Always filled with creatives from a plethora of disciplines, the growth of creative hubs in South Africa has been […]

Top 10 SA Fashion Bloggers

Words by Lesedi Ramonyane Renowned in many parts of the world but often scrutinized here at home, the term ‘blogger’ has come to have a somewhat superficial and negative connotation attached to it over the past few years. There are a number of factors that have contributed to this; the digital space evolving to accommodate […]

adidas Originals | Haneem Christian

Courtesy of area3 “This photo series is the first part of an on going project of documenting the never ending journey of gaining knowledge of self, how we come about these infinite discoveries and how we express it. One of the many ways I have come to know my most sacred self as a coloured femme body […]

Microwave Boys Interview

Words by Mercia Tucker  “The first time I met Sphaka I was like ‘Who’s this drunk – super drunk – guy?” Sipho’s relationship with his co-host has been special since day the day they met in a club, months before their working relationship. The three – Larry Nhlane, Sipho Muchindu, and Sphakamiso Ngonyama – are […]

Competition: BCWYWF Launch

AKA and Anatii’s much anticipated joint album, Be Careful What You Wish For, is set to launch this Friday with an epic celebration at Zone 6 in Soweto. This marks the official start of the BCWYWF tour and includes DJ Kaybsta, Sean Kross & Vino, Crazy, Grant, Realm and Sandiso on the line-up, in addition […]

adidas Originals | NMD Launch

adidas Originals recently dropped the latest NMD collection at AREA3 CPT in Bree Street, a co-creation space dedicated to the youth of Cape Town. Young creators, media kids and adidas fam gathered for a celebration to check out the latest NMD kicks and apparel from the brand with the three stripes. The launch saw 4 live DJ sets […]

Interview: Kenny Jules Morifi-Winslow

Interview by Kendra Hunsley Images by Sekhfei De Lacy Kenny Jules Morifi-Winslow is a 20-something South African published scholar and writer. The epitome of a Renaissance woman, I sat down with Kenny to talk about her upbringing, her awe-inspiring minimalistic aesthetic, as well as her stance on the overall creative scene. “It’s common knowledge that I’m […]

Interview: Pap Culture

Interview by Sanele Mawisa Nwabisa Mda, Thembe Mahlaba and Bongeka Masango are the three tenacious, determined and humble creators of popular YouTube channel Pap Culture. Their topical range is as diverse as their rich personalities, re-imagining and re-packaging popular content in a uniquely South African narrative. Fresh from being listed as part of The Plug 100 and after […]

Interview: Sibu Mpanza

Words by Sanele Mawisa Engaging. That’s the first thought that comes to mind when analysing the effervescent personality of Sibu Mpanza. His YouTube channel has taken South Africa by storm as he candidly discusses a medley of important social issues, ranging from rape culture to white privilege. His social commentary has reached all corners of […]

Interview: The Sartists

Interview by Lesedi Ramonyane Talented in their own right and even more so together, The Sartists are a collective that has proven they are a creative force to be reckoned with. Founded in 2012 by Wanda Lephoto and Kabelo Kungwane, the two set out to document their lives and style in post-apartheid South Africa. Since […]