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Winnie Harlow headlines PUMA’s Fashion Rebels collection

PUMA is expanding its line of women’s footwear with the Fashion Rebels collection featuring two new sneakers – the Hedra and Eris – as well as the existing Kyron. Winnie Harlow, fashion icon and face of the Kyron, will headline these styles. “I’m always looking for ways to merge streetwear with runway looks,” says Winnie […]

Stan Smith, Forever: Ending plastic waste with the next generation of a classic silhouette

For decades, the Stan Smith sneaker redefined what an athletic shoe can be. Representing the epitome of timeless design, the iconic silhouette remained fundamentally unchanged for over half a century — until today, as adidas Originals announces Stan Smith, Forever. A new touchstone in the brand’s journey to help End Plastic Waste, the next generation of more […]

Converse x Joe Freshgoods’ Bold New Collection

From Chicago to the world: t-shirt designer turned streetwear icon Joe Freshgoods tells his unique story with a bold new collection. The designer has a mission to tell authentic stories through his work: on a new collaboration with Converse, he tells his own- revisiting his artistic roots on the Chuck 70, Pro leather and matching […]

PUMA International Game: For The Team Players

PUMA is celebrating the brand’s sport heritage and the power of sport to unite the world with the release of the International Game collection of unisex apparel, footwear and accessories.  Inspiration comes from the vibrant colours of international flags reinterpreted into a digital aesthetic, creating a new look for a more colourful world. Apparel includes […]

Thebe Magugu collaborates with Castle Lite for new capsule collection

Thebe Magugu dropped a t-shirt line earlier this year and dubbed it “Extracurricular”. Speaking to Vogue about the line, he said, “I wanted to create a space that’s youth-facing, prioritizing ideas of community, inclusion, and most importantly, the light-heartedness I have so missed in 2020.” A few months later he’s collaborated with Castle Lite on […]

AMBUSH® Takes on Basketball Culture

As the first female designer to partner with Nike and the National Basketball Association (NBA), YOON delivers an energetic attitude, signature AMBUSH® detailing and fresh styling to female hoops fans. “The project began with a conversation about making women feel proud to represent their favorite teams,” says YOON. “We were considering how to balance the culture […]

Drake Unpacks the NOCTA Ethos

Following his “Laugh Now Cry Later” video, shot on location at Nike WHQ, and the release of the “Certified Lover Boy” album merchandise capsule, Drake and Nike launch a new sub-label, NOCTA (a nod to the artist’s nocturnal creative process). Ahead of the first NOCTA release, Drake shares his thoughts on the spirit of the project.  This moment […]

Jordan Brand’s New Women’s Collection Offers Bold Prints and Sumptuous Fabrics

Jordan Brand’s Court to Runway Holiday 2020 Apparel Collection reinterprets authentic sports with luxe fabrics and utility-focused details. Bold animal prints, sumptuous fabrics and rich colors elevate the assortment, and each piece is designed with the intent to layer during the cooler months. Continuing to reiterate an everyday streetwear essential, the collection is led by the Jordan Brand Faux Leather Flight Suit — a one-piece made with […]

adidas x Ivy Park Drip 2.2

adidas and Beyoncé proudly reveal Drip 2.2 of the second product offering in their partnership with the adidas x IVY PARK collection. Available exclusively on adidas.co.za on 18th November and at adidas retail stores on 19th November 2020. The Collection adidas x IVY PARK pushes the boundaries of traditional performance wear to deliver a collection […]