The G-Star RAW innovation lab, led by Executive Creative Director Aitor Throup, reinvents denim through its second Raw Research capsule collection, in selected stores from June 15, 2017.
Born from the brand’s innovation lab, Raw Research II embodies the latest efforts to push the boundaries of denim, bringing it to new heights. The lab experiments with product design by clashing tradition and innovation, a move that symbolizes the team’s efforts to craft denim in new ways. The Raw Research capsule collection introduces the brand’s latest denim innovations as prototypes, which function as the blueprints for the following main collection – the brand’s design DNA in its purest form.
The highlight innovation of the Raw Research II collection is a brand new 3D denim concept: the Motac series. As the result of a rigorous study of the human body in motion, this series features styles that have been engineered as hybrids, translating biker-inspired principles of a moving body into constructed garments. A key piece within the series is the Motac-X jean that combines motocross garment construction with classic denim design, featuring flexible rib panel inserts that allow for a full range of motion. Another innovation is the Empral Jacket with motor-influenced zip pockets, an all-season collar, and 3D constructed sleeves. These pieces reflect the collection’s design philosophy and symbolize a pivotal step towards breaking new grounds in denim design.
This season introduces Raw Research footwear and accessories, and features the Raw Research Rovulc, a modern take on an authentic 1930s outsole design. The Rovulc is a vulcanized summer shoe in both a low and mid top, featuring a zip fastening system reminiscent of military boot lace guards that allow for quick and easy removal.
G-Star Raw Research II will be available from June 15, 2017 in select concept stores, such as Dover Street Market in London, Tokyo and New York; amongst others worldwide.
