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#SAVETHENIGHT initiative supports SA’s local nightlife communities

In June, Jägermeister launched the #SAVETHENIGHT initiative to support the global nightlife community: professionals working in clubs, bars and nightlife-related creative industries are profoundly affected by COVID-19 lockdowns worldwide and who need direct financial help to supplement their income and save their jobs.

Bea Theron, Jägermeister Experiential Manager for South Africa said of the initiative, “Not only does this campaign support our artists with additional income, but it offers them the opportunity to channel their energy and creativity into interesting and exciting projects whilst producing bold work for a global audience.”

Furthering this initiative, Mast-Jägermeister SE is taking a unique step for the first time in the brand’s history; the front label of the liqueur is changed across countries and continents for the #SAVETHENIGHT Jägermeister Limited Edition Bottle.

The launch of the bottle is backed with the commitment of Mast-Jägermeister to provide additional 1 million Euros to the markets that make the bottle available.

International renowned Berlin based Korean artist and DJ Peggy Gou has taken on the role of an ambassador of this project. ‘’It’s a privilege to partner with Jägermeister to donate 1 million Euros to support nightlife around the world. The nightlife community is suffering, and we need to stand together and help each other through this very tough situation. If we can find a way forward, I’m sure our best nights are yet to come”, she says.

Gunar Splanemann, Head of Global Innovation & Design at Jägermeister explains: “With this unique initiative, we want to emphasize the importance of stepping in and helping. Global nightlife is truly under severe threat. We offer our fans a bottle they hopefully love with our approach to solidarity, which I am sure they share. This exceptional project symbolizes the spirit, the strong cohesion and the high devotion the global nightlife community stands for and that Jägermeister has been an integral part of for decades.”

The #SAVETHENIGHT Limited Edition Bottle will be available as of September, 2nd in selected stores and e-shops in only those few Jägermeister markets: Germany, Switzerland, Belgium, UK, Czech Republic, Slovakia, Argentina, South Africa, South Korea, China and Australia,

Donné Wolk, Marketing Manager Jägermeister SA states: “We are proud to have South Africa as part of this global initiative.  Through #SAVETHENIGHT we have been able to support those in the on-trade and events industry by offering work during this period. Jägermeister created a series of online entertainment events designed to generate additional income opportunities for artists, creatives, bartenders and Jägermeister’s network of Meisters. This also went hand in hand with providing entertainment at home to millions of people worldwide who have currently put their nightlife on hold to stop the spread of covid-19.’’

The total number of the highly desirable bottles is limited, so fans have to be quick to order them as it is expected that they will be sold out within a very short time. In South Africa you can order the Limited Edition Bottle online via Norman Goodfellows. For more information go to the dedicated website

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