South African creatives light up adidas Originals campaign
South African creatives who have played integral roles at the forefront of culture are the the faces lit up by adidas’ new Originals campaign. This comes following the successful global launch of “We Gave the World an Original. You Gave Us a Thousand Back,” which celebrates three adidas original silhouettes. To highlight the three original […]
Rich Mnisi x adidas have a new Homeland collection
The second instalment of the Homeland collection between adidas and Rich Mnisi has dropped. The first instalment was successfully launched globally earlier in the year. The new drop has a range of pieces which are distinguished by the rose motif on the fabric. Rich Mnisi said this about the collection, “Homeland is a symbol of returning oneself […]
adidas Originals Launches Two New ZX 2K BOOST Sneakers
Since its original launch in 1984, adidas Originals’ ZX series has been at the cutting edge of running shoe design. Now, adidas Originals continues in this vein, welding the distinctive language of the ZX series with two other chapters in 3-Stripes history to create the squishiest ZX yet. Designed with satisfaction over logic, each ZX […]
adidas Originals Launches Change Is a Team Sport
Since its inception, adidas’ iconic Superstar shoe has stood for those who aren’t afraid to stand for something. Throughout its existence the instantly recognizable silhouette has graced the feet of teams at the forefront of culture worldwide. Having changed the game on the court 50 years ago, today the sneaker is made for game-changers off […]
Adidas Home of Classics
adidas Originals introduces an updated Home of Classics pack including the most celebrated timeless style; the Supercourt, a shoe featuring design elements from the archive, for a new generation. Worn-in adidas sneakers are made timeless by those who wear them and showcase how the shoes built with care, embody life experiences. In an exploration of […]
Adidas x Ji Won Choi
In the second chapter of their ongoing collaboration, adidas Originals and New York-based designer Ji Won Choi release their graphic apparel collection this month rendered in a striking black and white coloration. The women’s ready-to-wear capsule collection initially débuted during London Fashion Week with a dynamic presentation in Hawley Wharf, underneath the streets of London’s […]
adidas Originals & Pharrell Introduce the Hu Holi Blank Canvas Collection
For Spring/Summer 2018, adidas Originals and Pharrell Williams take a trip to northern India to honor the ancient spiritual Holi Festival, a springtime celebration of joy, equality, and humanity. Here, festival attendees paint their bodies head-to-toe and fling brightly hued powders in the air, hoping for long-lasting color in their everyday lives. Imagined as a […]
adidas Originals Launches EQT BASK ADV
EVERYTHING THAT IS ESSENTIAL. NOTHING THAT IS NOT. This season, adidas Originals presents an EQT sneaker release translating the iconic ‘90s line’s distinctive design language into a new high-top basketball context, introducing the EQT BASK ADV silhouette. At the intersection of creativity and a focus on quality, the EQT BASK ADV shoe reflects on its […]
adidas Originals Launches SA adicolor Campaign
adidas Originals revives adicolor, its most iconic apparel franchise. Cultivated in the 70’s, the range is an instantly recognisable symbol of sports and street culture which returns in 2018 remastered for the present with the confidence to playfully celebrate colour for a new generation – never afraid to poke fun at itself. adicolor transcends cultures […]
adidas Originals Revives adicolor Apparel Franchise in SS18
adidas Originals revives adicolor, its most iconic apparel franchise. Cultivated in the 70’s, the range is an instantly recognizable symbol of sports and street culture which returns in 2018 remastered for the present with the confidence to playfully celebrate color for a new generation – never afraid to poke fun at itself. Pairing the colours […]
[VIDEO] adidas Originals | Originals Is Never Finished 3
“Yes, there were times, I’m sure you knew/ When I bit off more than I could chew/ But through it all, when there was doubt/ I ate it up and spit it out/ I faced it all and I stood tall/ And did it my way” Frank Sinatra’s memorable lyrics reverberate throughout Terence Neale’s soul-stirring short film for adidas originals and […]
DJ Lag Interview
Words by Caron Williams Photography by Max Mogale Creative Direction by Mzo Gcwabe Location AREA3 CPT Clothing by adidas There’s something romantic about the pursuit of dreams, the idea that passion, sacrifice, discipline, skill, a bit of luck and a great deal of hard work may result in a fulfilled existential yearning. Countless people spend […]