AREA3 CPT x White Mountaineering Lookbook
adidas Originals and Japanese menswear label, White Mountaineering, have teamed up for an incredible collaboration. Originals by White Mountaineering is described as “futuristic cuts and elevated touches capturing the essence of the urban nomad. In light of the collaboration, Creative Director Xzavier Zulu and Stylist Gabrielle Kannemeyer team up to shoot a lookbook at AREA3 […]
adidas Originals | AREA CPT ‘17 Wrap Party
adidas Originals has played a pivotal role in contributing to the local sneaker, creative and urban culture landscape. As part of their continued support for local culture and fostering local creative talent, they launched AREA3 in Cape Town, a co-creation space dedicated to the youth. Over a three month period, Cape Town’s passionate youth were […]
adidas Originals EQT | Original doesn’t try to be original
Everything that is essential, nothing that is not. EQT is stripped back utility, bringing integrity back to fashion for a new generation. It began in 1991 with an uncompromising promise: pure sport function over trends and form. An anti-glamour approach to footwear and apparel. This season adidas Originals pays tribute to the city of Detroit […]
adidas Originals | Pharrell | Stan Smith | Pastel Pack
Hu is a belief, a vision based on the first syllable of ‘Human’, seeking to bring us together as people; celebrating both our cultural differences and our collective power. Relaunched in 2014, the Stan Smith is now a powerful global adidas flagship. Enter Pharrell, whose imagination and creativity enable a surprising take on this iconic […]
adidas Originals | AREA3 CPT’17 | Jaimi Robin
Editorial by Jaimi Robin produced in AREA3 CPT’17 “We live in a beautiful city, day to day living often makes us forget just how beautiful it is. As a creative I make it a habit to notice. For these two bodies of work I draw inspiration from my home Cape Town, South Africa. I am […]
adidas Originals | Haneem Christian
Courtesy of area3 “This photo series is the first part of an on going project of documenting the never ending journey of gaining knowledge of self, how we come about these infinite discoveries and how we express it. One of the many ways I have come to know my most sacred self as a coloured femme body […]
adidas Originals | NMD Launch
adidas Originals recently dropped the latest NMD collection at AREA3 CPT in Bree Street, a co-creation space dedicated to the youth of Cape Town. Young creators, media kids and adidas fam gathered for a celebration to check out the latest NMD kicks and apparel from the brand with the three stripes. The launch saw 4 live DJ sets […]
adidas Originals CAMPUS | AREA3 CPT ’17
Originality is constant. It’s not a journey with a distance of thinking. It’s not a calculated and curated process. It’s off the cuff – and hesitancy is its biggest enemy. Campus has always been a genuine participant to the cultures that thrive within the city, maintaining street-level respect over the years. Starting off on the […]