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adidas unveils dedicated Women’s store

adidas opened the doors to its first women’s store at Canal Walk Shopping Centre in Cape Town on Friday. For the first time ever, ladies will be able to find their fashion favourites from adidas Originals, browse the latest running range or shop for a sports bra and tights in the training section… all in […]

adidas Originals Launches Two New ZX 2K BOOST Sneakers

Since its original launch in 1984, adidas Originals’ ZX series has been at the cutting edge of running shoe design. Now, adidas Originals continues in this vein, welding the distinctive language of the ZX series with two other chapters in 3-Stripes history to create the squishiest ZX yet. Designed with satisfaction over logic, each ZX […]

A first look at the adidas x Ivy Park capsule collection

adidas and Beyoncé announced a new partnership in April 2019 with the relaunch of her Ivy Park athleisure and apparel brand. At the time, she said “This is the partnership of a lifetime for me. adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility […]

Running with Karlie Kloss

Karlie Kloss is a lot of things…. Supermodel, coding instructor, TV host, and more. But perhaps her proudest title is something you might not expect. In this episode, host Maria Taylor hits the park trails with Karlie to find out more about what inspires her. Karlie Kloss on her drive: “I’m just a person that […]

Running with Pusha T

Maria Taylor laces up to host a new video series from adidas called Running With. In each episode, Taylor invites a big name in sport culture to join her on a run and chat about life, sports, creativity and anything else the running shakes up. In the first episode, Taylor invites Pusha T to join […]

DJ Lag x Shekinah for Nite Jogger – Anywhere We Go

Adidas Originals South Africa has proudly brought DJ Lag and Shekhinah together, as part of a collaboration to launch Nite Jogger – a reflective sneaker silhouette designed for the night time creator. Partnering for the first time, DJ Lag and Shekhinah have come together to create a stellar single titled ‘Anywhere We Go,’ due for […]

adidas and Kanye West Announce the Yeezy 500 Salt

The YEEZY 500 Salt will be available globally on November 30, 2018. The YEEZY 500 Salt features an upper composed of cow suede, premium leather and mesh with nubuck accents. A rubber wrap along the midsole of the foot provides support and abrasion resistance while reflective piping details around the lace eyelets add visibility. The […]

adidas Originals Gets Ready to Samba

This season, adidas Originals marks the return of one of the most beloved silhouettes in 3-stripes history – the Samba. Originally designed as an indoor soccer model, since it first released in the 1950s, the Samba has endured in both sport and culture. For its return, adidas Originals has brought the Samba back in a […]

[VIDEO] adidas Drops Blockbuster ‘Creativity is the Answer’ Video

Using the world’s greatest moment in sport as the backdrop – adidas has re-engineered the traditional campaign model through personal storytelling, bringing together 56 of the world’s most influential Creators across Sport Culture, including Leo Messi, ASAP Ferg, Caroline Wozniacki, Karlie Kloss and Pharrell Williams. adidas believes in the power of an athlete’s imagination and using […]

The Impact of adidas Basketball Shoes on Culture

When Adolf Dassler founded the sportswear giant adidas in 1949 I doubt he would have imagined how the brand would transcend sports and fully entrench itself into people’s lifestyles. You can’t talk history of sports and not mention adidas so it is unsurprising that the history of basketball is closely interwoven with the brand. The […]

Video: adidas Launches the EQT Bask Adv in Style

This past Thursday , adidas hosted us for the launch of the EQT ADV Basketball sneaker. The event was held at Anatomy Store in Braam where we were treated to delectable appetizers and a full display of old EQTs that left us feeling some what nostalgic. This was no doubt a much-anticipated launch , with […]

adidas Originals Launches EQT BASK ADV

EVERYTHING THAT IS ESSENTIAL. NOTHING THAT IS NOT. This season, adidas Originals presents an EQT sneaker release translating the iconic ‘90s line’s distinctive design language into a new high-top basketball context, introducing the EQT BASK ADV silhouette. At the intersection of creativity and a focus on quality, the EQT BASK ADV shoe reflects on its […]