The Wolves of Grail Street
Words by Neo Mtshali Picture snaking lines oozing from the mouths of any of the esteemed streetwear retailers for days on end. Hundreds, sometimes thousands, of fiends all waiting for their chance to step foot in their temple and hopefully get their hands on this week’s treasure of a highly-anticipated sneaker drop [yes, insert picture of […]
adidas Elevated the Creative Landscape in SA
2017 has served as a cultural highlight for the game. Amongst the highlights this year has been how adidas has elevated the creative landscape in South Africa. From fire collections, collaborations with emerging creative forces such as The Plug Mag and Jamal Nxedlana of The Bubblegum Club, creating a game changing creative platform such as […]
adidas + KANYE WEST confirm YEEZY drops for remainder of 2017
YEEZY BOOST 350 V2 Semi Frozen Yellow / Grey Steel / Red November 18 will see the release of the YEEZY BOOST 350 V2 Semi Frozen Yellow / Grey Steel / Red. The YEEZY BOOST 350 V2 Frozen Yellow will unfortunately NOT release in SA YEEZY BOOST 350 V2 Grey / Bold Orange / […]
[VIDEO] adidas Originals | Originals Is Never Finished 3
“Yes, there were times, I’m sure you knew/ When I bit off more than I could chew/ But through it all, when there was doubt/ I ate it up and spit it out/ I faced it all and I stood tall/ And did it my way” Frank Sinatra’s memorable lyrics reverberate throughout Terence Neale’s soul-stirring short film for adidas originals and […]
Adidas Drops New Tubular Range
This season, Tubular challenges the rules and conventions of “high fashion”, disrupting the status quo and starting a dialogue about where, and to whom fashion belongs. The story we tell is one that connects the streets to the catwalk – showing that today, street rules fashion, and not the other way around. This eptember, adidas […]
DJ Lag Interview
Words by Caron Williams Photography by Max Mogale Creative Direction by Mzo Gcwabe Location AREA3 CPT Clothing by adidas There’s something romantic about the pursuit of dreams, the idea that passion, sacrifice, discipline, skill, a bit of luck and a great deal of hard work may result in a fulfilled existential yearning. Countless people spend […]
adidas Originals | AREA CPT ‘17 Wrap Party
adidas Originals has played a pivotal role in contributing to the local sneaker, creative and urban culture landscape. As part of their continued support for local culture and fostering local creative talent, they launched AREA3 in Cape Town, a co-creation space dedicated to the youth. Over a three month period, Cape Town’s passionate youth were […]
Spree Launches #TheIndex
Spree has launched #TheIndex, an online sneaker and streetwear destination for men and women offering a curated selection of leading brands such as adidas, Puma, Reebok, Converse, Fila, Vans and New Balance. #TheIndex’s campaign features local hip hop star Gemini Major and influencers, Neema and Atish Jogi. COMPETITION: You stand the chance to WIN your very own […]
Capsule Festival Partners With Leading Cultural Brands
Events agency 6th Ave Group in partnership with the leading streetwear/sportswear retailer Sportscene today announced their official event hosts, media partners and two international fashion brand partners. CAPSULE FEST is an urban street culture festival that aims to be the Mecca for all urban culture brands, artists, designers, influencers, consumers and stakeholders. The event is […]
Kanye & Adidas Announce Return of Yeezy Boost 350
KANYE WEST and adidas announce the return of YEEZY BOOST 350 V2 White /Core Black / Red, available on Saturday, June 24th, 2017. This YEEZY BOOST 350 V2 features an upper composed of white and black Primeknit with a subtle contrasting off white streak, mirrored ‘SPLY-350’ mark, distinct center stitching, and heel tab. A semi-translucent rubber […]
The next chapter in NMD
The evolution of sockfit re-imagined with newness in product through design, materials, tooling and new colorways. Inspired by the city of Tokyo, the technical modern footwear channels collective memory of the classic three-stripes DNA. The campaign brings to life the notion of urban exploration and a constant exploration of the past to create something original. […]