Thebe Magugu and adidas announce new collaborative collection coming
Today, adidas unveils the first of two drops with South African luxury designer, Thebe Magugu. The debut collection for women features the celebratory and joyful artwork of a woman dancing, designed in collaboration with artist Phathu Nembilwi, and influenced by Thebe’s mother, aunt and grandmother, and the theme of femininity, interwoven with leading adidas material […]
Ivytopia is Beyoncé and Ivy Park’s latest collaboration with adidas
Beyoncé and Ivy Park have announced their latest collaborative collection with adidas, Ivytopia. Described as a journey to discover one’s own nirvana, the collection “explores the collective connection we share after emerging from a period of isolation. IVYTOPIA imagines the possibilities of this journey with one another, dreaming and exploring our infinite potential. Whether a beach, mountain range, […]
Rich Mnisi x adidas have a new Homeland collection
The second instalment of the Homeland collection between adidas and Rich Mnisi has dropped. The first instalment was successfully launched globally earlier in the year. The new drop has a range of pieces which are distinguished by the rose motif on the fabric. Rich Mnisi said this about the collection, “Homeland is a symbol of returning oneself […]
Adidas x Gucci’s collection has been unveiled
Designed by Creative Director Alessandro Michele, adidas x Gucci merges the emblems of the House with those of the iconic sportswear brand. The collection expands on the sartorial streetwear creations that debuted on the runway with a spectrum of sport-inspired pieces, distinguished by the same kaleidoscopic aesthetics of the show. To present the selection, Alessandro […]
Rich Mnisi’s collaborative collection with adidas has debuted
Rich Mnisi’s collection with adidas has debuted today. Of the collaborative effort, the designer said “The moment I started dreaming outside of myself was the moment I saw what a seed tended to by many hands could become.” Inspired by his Tsonga community, heritage is the focal point of the designs. His dedication to push […]
adidas and Beyoncé Launch Fourth IVY PARK Collection: “IVY PARK RODEO”
adidas and Beyoncé return to present the latest adidas x IVY PARK collection. Inspired by the inimitable style and undeniable influence of Black cowboys and cowgirls, the “IVY Park Rodeo” collection celebrates the formidable impact of Black men and women on American Western culture. The collection celebrates oft-hidden history of Black pioneers within cowboy and cowgirl […]
The origins of Gucci Mane’s “Icy” and why he’s a perfect fit for the new Ivy Park drop
Beyoncé’s fourth drop of her adidas x Ivy Park collection is set to take place soon. Where she’s been the sole face of the brand and its campaigns thus far, for the latest drop she’s enlisted a few of her celebrity friends to lead the visuals. One of the friends is Gucci “Guwop” Mane. Dubbed […]
adidas x Ivy Park Drip 2.2
adidas and Beyoncé proudly reveal Drip 2.2 of the second product offering in their partnership with the adidas x IVY PARK collection. Available exclusively on adidas.co.za on 18th November and at adidas retail stores on 19th November 2020. The Collection adidas x IVY PARK pushes the boundaries of traditional performance wear to deliver a collection […]
adidas x IVY PARK Announce Second Collection
adidas and Beyoncé proudly reveal the second product offering in their partnership with the adidas x IVY PARK collection. Aptly called “Drip 2”, the collection includes apparel, featuring several pieces with inclusive sizing and gender-neutral performance gear, footwear and accessories, available exclusively on adidas.co.za on 29th October and at adidas retail stores on 30th October […]
adidas unveils dedicated Women’s store
adidas opened the doors to its first women’s store at Canal Walk Shopping Centre in Cape Town on Friday. For the first time ever, ladies will be able to find their fashion favourites from adidas Originals, browse the latest running range or shop for a sports bra and tights in the training section… all in […]
adidas Originals Launches Two New ZX 2K BOOST Sneakers
Since its original launch in 1984, adidas Originals’ ZX series has been at the cutting edge of running shoe design. Now, adidas Originals continues in this vein, welding the distinctive language of the ZX series with two other chapters in 3-Stripes history to create the squishiest ZX yet. Designed with satisfaction over logic, each ZX […]
A first look at the adidas x Ivy Park capsule collection
adidas and Beyoncé announced a new partnership in April 2019 with the relaunch of her Ivy Park athleisure and apparel brand. At the time, she said “This is the partnership of a lifetime for me. adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility […]