Today, adidas unveils the first of two drops with South African luxury designer, Thebe Magugu. The debut collection for women features the celebratory and joyful artwork of a woman dancing, designed in collaboration with artist Phathu Nembilwi, and influenced by Thebe’s mother, aunt and grandmother, and the theme of femininity, interwoven with leading adidas material technology. Each garment features an abstract selection of bright and punchy colors including, impact orange and yellow, accents of shock pink, backgrounded by pulse lilac. The collection spans across sports including Running, Swimming, Training, Tennis, Football, and Cycling alongside a set of casual lifestyle garments.
Thebe Magugu commented: “I’m infinitely inspired by the energy of the women in my life and the heritage of my native land. Bringing together such personal stories through design and blending them with adidas’ iconic performance and lifestyle pieces has been an amazing process. The collection really celebrates all the positive influences around me, and a sense of community that is so important to me. I hope it inspires the same joyful feeling in those who wear it.
The Tennis pieces will be worn by world-renowned players during one of the sport’s most iconic tournaments this summer – I am proud to play a small part in championing the sport and helping to make it more inclusive.”
The adidas x Thebe Magugu Mainline Drop 1 collection will be available from 1 August 2022 for adiClub members early access at adidas.co.za, and to all on 15 August 2022 at adidas select stores and online. Prices start from R649 – R2499 and sizing from 2XS – 4XL.
Watch the announcement video below and see some of the pieces from the collection.