Beyoncé and Ivy Park have announced their latest collaborative collection with adidas, Ivytopia. Described as a journey to discover one’s own nirvana, the collection “explores the collective connection we share after emerging from a period of isolation. IVYTOPIA imagines the possibilities of this journey with one another, dreaming and exploring our infinite potential. Whether a beach, mountain range, or urban oasis, the setting is unlimited, as long as it makes you feel hopeful for what’s yet to come.”
Hot on the heels of a new album announcement, Beyoncé’s musical renaissance coincides with an apparel drop. Both focus on a rebirth of sorts as the campaign for Ivytopia “focuses on the universal idea of being separated from the outside world in isolation – a cold, synthetic space with abstract memories visually flashing before the cast. At its core, the concept is about finding healing through connection and sharing one another’s dreams of escape to Ivytopia, whether that’s simply daydreaming or going on a road-trip. As the cast ventures out of isolation and into hyper-real nature, they discover an outside world that no longer feels the same. It’s a new beginning for collective healing and an exploration into our own possibilities.”
International supermodels, Irina Shayk, Joan Smalls along with Harvey Newton-Haydon, Adut Akech and Alva Claire, are part of the cast who bring this experience to life.
Accessories for the IVYTOPIA collection mirror the apparel’s inspiration and include a five-panel wide brim hat shown in both lapis and the crystal print that is a fresh take on a sun hat constructed in a swimwear material and featuring a detachable Cuban link chain as well as the now classic reversible IVP bucket hat, a keep all tote that is oversized and multi-functional with removable exterior pouch pockets. Also included is a 3-pack assortment of socks that include a quartz (off-white), lapis (shock cyan) and pyrite (silver) sock reflecting the collection’s color palette.
IVYTOPIA footwear styles include the iconic Stan Smith which has been re-worked with a bold and slightly futuristic look, creating an aesthetic that is defined by contrasts. Additionally, a new iteration of the Savage sneaker with intricate paneling and lines that take the spotlight thanks to punctuating pops of colour and an updated version of the mule, accentuated with sharp lines with a light-mesh fabric that ties into the apparel.
adidas x IVY PARK IVYTOPIA collection consists of:
– adidas x IVY PARK Savage Trail: R3599
– adidas x IVY PARK Swimwear: R999-R1799
– adidas x IVY PARK Jackets: R2999-R3999
– adidas x IVY PARK Tights: R1799-R1999
– adidas x IVY PARK accessories: R649-R1599
– Unisex Regular and Oversized fits
– Men’s Regular and Tight fits
– Women’s Tight, Regular, and Oversized fits
– Sizes from XS-XXXXL
– Prices from R649-R3999 – Fabrics including power mesh, metallic spandex, stretch twill, and French terry
Check out the pieces below.
