Rolo Rozay: The Hustler

The gatekeeper exists within every subculture. In social terms, a gatekeeper is an individual who upholds certain ideals and values that are critical to the behaviour of a particular group or society. Sneaker culture is no different. By virtue of that fact, the gatekeepers in sneaker culture or more commonly known as OGs, are those […]

DOPE Store: Championing SA Streetwear

Words by Tinuke Eboka Images by AFI and SA Fashion Week Opening its doors in 2009, Dope store has quietly become Braamfontein’s answer to a multi-brand retail space which platforms unique local designs and collaborations. Many would argue that Braamfontein is South Africa’s youth subculture capital. Monday to Sunday its streets are filled with youngsters […]

Item of the Week: I RUN JHB Tracksuit

When Swizz Beats toured SA a couple of weeks ago you might have seen him rocking a very bold tracksuit with distinct SA insignia. The tracksuit is the creation of I RUN JHB, a Joburg-based (duh!) streetwear brand that was created by Neo “Gabhadiya” Selemela and Wandile “King” Leeu co-founders. According to the founders the brand’s […]

Item of the Week: Gold Street’s “Worldhood” T-Shirt

Gold Street is a contemporary clothing and lifestyle brand that aims to connect people from all ends of the earth through it’s conceptual designs. Each of our garments have been meticulously designed with one purpose in mind; the right perspective makes the impossible, possible. Founded in 2014 by Creative Director and entrepreneur Yianni Crease and […]