When Swizz Beats toured SA a couple of weeks ago you might have seen him rocking a very bold tracksuit with distinct SA insignia. The tracksuit is the creation of I RUN JHB, a Joburg-based (duh!) streetwear brand that was created by Neo “Gabhadiya” Selemela and Wandile “King” Leeu co-founders.
According to the founders the brand’s “target market is the youth and the brand infuses traditional culture fabrics into modern day designs to bridge the gap between tradition and cool in a quest to get the youth vibing with their different cultures because the future of AFRICA is in design and design is the future of Africa”
Their pieces are really dope so please do support these talented local designers as they seek to conquer the world of streetwear.