South African creatives Kabelo Kungwane, DBN Gogo and Wireless G are at the heart of Patta’s “Each One Teach One” campaign
They kick started The Wave late last year with a new interpretation of Nike’s Air Max 1 and it’s been ebbing and flowing since. Patta’s latest drops in the series are part of The Next Wave and are inspired by the proverb “Each One Teach One.” They’ve described it as “a symbolic exercise in riding […]
Nike x Patta Academy x Mamakashaka launch The Next Wave
The Patta Academy is a talent school that stimulates young entrepreneurs, and uplifting their community is central to their core focus. The academy was created by the Patta brand that started out as a streetwear store but rose in prominence to become one of the most sought after worldwide. Their collaborations with sportswear giant Nike […]
Patta’s New Monarch Collaboration With Nike Creates Waves, Not Cycles
The Patta and Nike partnership goes back to 2008. Born as a streetwear store in 2004 “out of love and necessity rather than profit and novelty” the Dutch brand that started out as a streetwear store expanded its offering with its own in-house merchandise. While their own brand has risen in prominence, they’ve partnered with […]
The Rare & Sudden Podcast: The Patta Edition
In the latest episode of The Rare & Sudden podcast, Rolo Rozay and Hayden Manuel sit down with one of the most influential individuals in global street wear and sneaker culture, Edson Sabajo, co-founder of Patta. They discuss their humble beginnings, their collaborations, the real story behind the “Albert Heijn” Air Max 1, the future of street […]