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Reebok launches a collection to “Create What Makes You”


Reebok has announced its Create What Makes You collection, available in South Africa on 26 February 2024. The collection features reimagined branding that pays homage to two iconic eras of Reebok, weaving the heritage of the past with the innovation of the future. Taking inspiration directly from design elements in the collection—including the distinctive cut-out […]

Reebok Unveils the 50 Years of Hip Hop Collection in Celebration of the Culture

Reebok Hip Hop

Reebok proudly presents its 50 Years of Hip Hop Collection—a commemorative line inspired by the evolution of the culture, the figures who made groundbreaking contributions to the genre, and the brand’s position at the heart of it all. Set to drop in South Africa on 7 December 2023, it’s a celebration of both hip hop’s legacy […]

Reebok collaborates with Girls Skate South Africa to get more girls on board

Reebok has partner with community organisation Girls Skate South Africa to spread the love of skating and get more girls on board. Pushing back on the traditional narrative of it being a male-led space, girls’ skate organisations like Girls Skate South Africa and riders like Thato Moet, Siya Bulela and Angie Schultz have made it clear that it’s a girls sport […]

AKA goes public with the details of his Reebok deal

AKA took to his social media yesterday, speaking on his relationship with Reebok as it relates to his range of footwear, the SneAKA. The rapper signed a seven-figure deal in 2017 as the face of Reebok Classics Africa and later partnered with the brand for the manufacture of his custom-made SneAKA. Limited to only 600 […]

[VIDEO] AKA Drops ‘Practice’ Video With Reebok

“Are you talking about practice man? Practice?” AKA has been teasing an official sneaker collabo with Reebok for a minute now and it finally looks like it’s about to happen. In celebration of all their efforts the Supa Mega and Reebok have released an exclusive track titled “Practice” which is available for download on the […]

Spree Launches #TheIndex

Spree has launched #TheIndex, an online sneaker and streetwear destination for men and women offering a curated selection of leading brands such as adidas, Puma, Reebok, Converse, Fila, Vans and New Balance. #TheIndex’s campaign features local hip hop star Gemini Major and influencers, Neema and Atish Jogi. COMPETITION: You stand the chance to WIN your very own […]

Capsule Festival Partners With Leading Cultural Brands

Events agency 6th Ave Group in partnership with the leading streetwear/sportswear retailer Sportscene today announced their official event hosts, media partners and two international fashion brand partners. CAPSULE FEST is an urban street culture festival that aims to be the Mecca for all urban culture brands, artists, designers, influencers, consumers and stakeholders. The event is […]