Belvedere Garden Party

After a successful summer of Pop Up bars and garden parties, Belvedere Vodka transformed Ferguson’s fifth floor into a garden style oasis providing the perfect backdrop to celebrate all things natural. Set in the heart of Illovo, guests were treated to Belvedere cocktails as they bid farewell to summer whilst overlooking the Johannesburg skyline with […]

Airmax Day: 26/03

Words by Azola Mona  The 26th Of March marks one of the most important and biggest days on Nike’s annual calendar, international Air Max Day. From Frank Rudy’s initial development of air in the 1970’s to Tinker Hatfield dropping the first Air Max 1 design in 1987- the technology has over the years grown to […]

10 Business Lessons I have Learned from Sean “Diddy” Combs

Part 1 Words By Nick Kaoma “Ten years from now we’ll still be on top/ Yo, I thought I told you that we won’t stop” Diddy, Mo Money, Mo Problems, 1997 Forget the initial 10 year outlook, 23 years after founding Bad Boy Entertainment, Sean “Diddy” Combs is still on top. And like he promised, […]

Creative of The Month: Lethabo Boogy Maboi

Words by Azola Mona Dynamite in a small package doesn’t even begin to describe radio and TV presenter and now celebrated stylist to your fave’s fave, Lethabo “Boogy” Maboi. With a distinct personal style that is edgy, eclectic and a body of work that speaks volumes, Boogy is one person who knows all about fashion […]

Cutthroat Entertainment

Cutthroat

Words by Caron Williams Photography by Max Mogale From Def Jam, Death Row, Bad Boy to Roc Nation, each iconic era of hip hop has been accompanied by equally iconic record labels that have helped shape the genre. Whilst prolific musical outputs and the impact of their respective artists on hip hop helped shape their legacies, […]

5 Creative Directors Killing It

Words by Kendra Hunsley  It takes a special kind of person to steer the narrative of a fashion brand. From formulating design concepts across all spectrums to constantly having to perform hat tricks and pull out fresh and innovative ideas when required, creative directing is at the very least not an easy task. Below are […]

Maftown’s Impact on SA Hip Hop

Words by Mercia Tucker   Mafikeng is home to some of South Africa’s most talented and celebrated artists.  When considering the cultural capital of South African music and entertainment spaces in the 90s, however, Maftown hardly came to mind. Kwaito took the urban youth by storm as the centre of a cultural revolution that validated a […]

Riky Rick Departs From Mabala Noise

After recent speculation following his speech at the Metro FM awards, Riky Rick has that confirmed he is no longer part of Mabala Noise. “I didn’t think about the consequences or who would get mad. I just wanted to do the right thing. Inspire the kids to not be slaves to THEM,” explains Riky.  “At […]

Store of the Month: Shelflife Johannesburg

Words by Azola Mona Founded on graffiti and street art in 2006 the natively Cape Townian, Shelflife was the first streetwear store in Africa. To date, the retail streetwear and sneaker store has held the local urban/street and sneaker culture down for over a decade. In that time, the store has grown from strength to […]

Big Sean Announced as PUMA Ambassador

Global Sports Brand PUMA has partnered with cultural influencer, Grammy nominated, multi-platinum recording artist, Big Sean, as their new Creative Collaborator and Global Ambassador. Partnering with the accomplished artist expands the brand’s roster of partners that lend their creativity and give inspiration to PUMA’s lifestyle product range. Big Sean will be working alongside PUMA’s team […]

The Rise of Virgil Abloh

Words by Kendra Hunsley   The insurgency taking place within the fashion industry is one that cannot be ignored and has the entire industry in hysteria. There’s a wave of modern fashion designers and creative directors who have infiltrated the traditionalist fashion scene as we’ve come to know it and are disrupting its paradigm. Demna […]

10 Most Iconic Jordan’s

Words by Lesedi Baipone “I thought Jordan’s and a gold chain was living it up” – Nas / Street dreams Today’s athletes are not just athletes but are part celebrity and part business brands. Athletes are extremely marketable as they bring in big returns for businesses that investment in them. Endorsement deals have become highly important […]