PUMA x J.Cole release The Sky Dreamer
Yesterday, global sports company PUMA officially announced a multi-year partnership with Grammy-winning artist J.Cole with a short film and TV commercial that was concepted and co-directed by Cole himself. The theme of the spot speaks to never abandoning one’s dream, despite the obstacles faced or time passed. The commercial was a joint PUMA x Dreamville […]
Fashion IS Function with Nike’s 2020 Future Forum
The first time Tokyo hosted the Olympics (in 1964), it had to be moved to October because of unbearable heat and typhoon season. South Africa was banned for the first time because of its Apartheid sporting policies. And the USSR still existed. This year, the Olympic Games are back in Tokyo and the temperatures are even higher. […]
adidas Originals Launches Change Is a Team Sport
Since its inception, adidas’ iconic Superstar shoe has stood for those who aren’t afraid to stand for something. Throughout its existence the instantly recognizable silhouette has graced the feet of teams at the forefront of culture worldwide. Having changed the game on the court 50 years ago, today the sneaker is made for game-changers off […]
A first look at the adidas x Ivy Park capsule collection
adidas and Beyoncé announced a new partnership in April 2019 with the relaunch of her Ivy Park athleisure and apparel brand. At the time, she said “This is the partnership of a lifetime for me. adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility […]
Maxhosa by Laduma x Zeus Feni x The Plug SA
Laduma Ngxokolo debuted his Spring/Summer 2020 collection at NY Fashion Week last year. Under the theme “We Are Kings and Queens” he had then Miss SA 2019 (who has since become Miss Universe 2019), Zozibini Tunzi, rule his runway. Atandwa Kani, who played the King of Wakanda in in the MCU film Black Panther, was […]
PUMA team up with Randomevent
PUMA has teamed up with Chinese label Randomevent for a daring streetwear collection, combining urban and street styles with rich colours and graphics in unexpected places. Established in 2012 by fashionable clothing enthusiasts, Randomevent wants its products to influence the life of its consumers and believes that clothes are all about attitude. The collection includes […]
The Plug x Castle Lite present: 100 Most Influential People in Urban Culture
“There’s no argument. I am a hundred percent the reason why hip hop is drenched.” Part of his Utatakho Remix verse that shook up the fourth quarter of 2019, Riky Rick stakes his claim on the game boldly with that bar. Hubris is almost a cornerstone of hip hop, but who really got the block […]
LU CLXN is the newest athleisure brand in SA
There’s a new athleisure clothing brand around, LU CLXN. Pronounced Lu Collection, the Johannesburg based brand LU CLXN debuts a 12 piece capsule collection this summer, just in time for party season. The emphasis is on casual comfort and day to night versatility for the ladies’ pieces. The limited range is available in XS to L. […]
South Africa’s Best Dressed Rappers
Words by Tinuke Eboka Fashion and music have always been inextricably tied but this connection has become more significant as the explosion of streetwear meant rappers were able to take centre stage, not only as influencers, but even as designers in their own right. Today, rappers are more than just mere musicians but rather cultural […]
Adidas Home of Classics
adidas Originals introduces an updated Home of Classics pack including the most celebrated timeless style; the Supercourt, a shoe featuring design elements from the archive, for a new generation. Worn-in adidas sneakers are made timeless by those who wear them and showcase how the shoes built with care, embody life experiences. In an exploration of […]
Castle Lite partners with Rouge for their 250ml launch
No stranger to the brand, Rouge has partnered up with Castle Lite again for the launch of their new 250ml bottle design. The new design was launched at the New York Runway ZA event at the Cape Town Marriott Hotel Crystal Towers, in a showcase of innovation across different design spheres. The first of its […]
PUMA x Tetris
PUMA has created a collection celebrating TETRIS, one of the most recognizable video games in history, with shoes and apparel that feature the iconic Tetrimino playing pieces. Ingeniously simple and timelessly engaging, TETRIS, which was created by Russian video game designer Alexey Pajitnov, has been a favourite among video gamers of all ages since its […]