Puma and Trapstar Release Football Inspired Collection
There’s a star trapped inside everyone and London-based lifestyle brand Trapstar sets it free. Founders Mikey, Lee and Will dig through every decade and artistic discipline out there in their pursuit of inspiration. The latest PUMA x Trapstar collection outfits archive sportswear silhouettes with utilitarian details, adding their tough-as-nails attitude to streetwear. With PUMA’s rich […]
adidas + KANYE WEST confirm YEEZY drops for remainder of 2017
YEEZY BOOST 350 V2 Semi Frozen Yellow / Grey Steel / Red November 18 will see the release of the YEEZY BOOST 350 V2 Semi Frozen Yellow / Grey Steel / Red. The YEEZY BOOST 350 V2 Frozen Yellow will unfortunately NOT release in SA YEEZY BOOST 350 V2 Grey / Bold Orange / […]
DEAD. we gon’ live forever Lookbook
This is the first installment of the “we gon’ live forever” collection which will be by two other full collections. DEAD. does not create according to seasons but emotions & what matters at that present time so this isn’t a winter collection but the entrance to what will build into something else. This shoot was […]
Adidas Drops New Tubular Range
This season, Tubular challenges the rules and conventions of “high fashion”, disrupting the status quo and starting a dialogue about where, and to whom fashion belongs. The story we tell is one that connects the streets to the catwalk – showing that today, street rules fashion, and not the other way around. This eptember, adidas […]
DJ Lag Interview
Words by Caron Williams Photography by Max Mogale Creative Direction by Mzo Gcwabe Location AREA3 CPT Clothing by adidas There’s something romantic about the pursuit of dreams, the idea that passion, sacrifice, discipline, skill, a bit of luck and a great deal of hard work may result in a fulfilled existential yearning. Countless people spend […]
AREA3 CPT x White Mountaineering Lookbook
adidas Originals and Japanese menswear label, White Mountaineering, have teamed up for an incredible collaboration. Originals by White Mountaineering is described as “futuristic cuts and elevated touches capturing the essence of the urban nomad. In light of the collaboration, Creative Director Xzavier Zulu and Stylist Gabrielle Kannemeyer team up to shoot a lookbook at AREA3 […]
adidas Originals | AREA CPT ‘17 Wrap Party
adidas Originals has played a pivotal role in contributing to the local sneaker, creative and urban culture landscape. As part of their continued support for local culture and fostering local creative talent, they launched AREA3 in Cape Town, a co-creation space dedicated to the youth. Over a three month period, Cape Town’s passionate youth were […]
adidas Originals EQT | Original doesn’t try to be original
Everything that is essential, nothing that is not. EQT is stripped back utility, bringing integrity back to fashion for a new generation. It began in 1991 with an uncompromising promise: pure sport function over trends and form. An anti-glamour approach to footwear and apparel. This season adidas Originals pays tribute to the city of Detroit […]
RBA Drops Latest Lookbook
RBA continues to explore its rebellious root with its latest “Unconforming Collection”. The collection was inspired by the misfit, the misunderstood and all the dope individuals who are doing their own. As a brand, RBA will always celebrate every dope kid who’s doing their own thing and keeping that young dream alive. The collection has 7 […]
Style Focus: DJ Speedsta
Words by Kendra Hunsley Formerly, the notion of attaching more than one (or even multiple) title to ones’ forename was uncustomary, presumably signaling confusion and a lack of focus. Nowadays, having a specialized skill in more than one industry has become both conventional and fruitful to the advancement of one’s career. Singers become actors, actors […]
Spree Launches #TheIndex
Spree has launched #TheIndex, an online sneaker and streetwear destination for men and women offering a curated selection of leading brands such as adidas, Puma, Reebok, Converse, Fila, Vans and New Balance. #TheIndex’s campaign features local hip hop star Gemini Major and influencers, Neema and Atish Jogi. COMPETITION: You stand the chance to WIN your very own […]
New FILA Lookbook
The lookbook celebrates FILA’s heritage and modern appeal. It incorporates vibrant, colourful and an almost nostalgic aesthetic. The styling also included authentic vintage pieces, as well as some samples and new merchandise that will be dropping in September at Sportscene and at various other streetwear stores. Credits: Creative direction: Vicky Kan Photographer: Justin Chen Models: […]