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Dress Consciously with PUMA x The Hundreds

Sports company PUMA has teamed up again with community-powered streetwear brand The Hundreds for a new line of footwear, apparel and accessories designed with sustainability in mind. The collection aims to increase awareness around our environmental impact and make us more conscious about the way we dress. Recycled and organic fabrics are used in the […]

PUMA partners with Cape Town esports organisation, ATK

Sports company PUMA today unveiled the first-ever apparel partnership with Cape Town based professional esports organisation ATK, which represents some of the country’s best esports talent across multiple titles. Established in 2017, ATK has an Arena in Claremont, Cape Town kitted with premium equipment designed to offer a professional gaming experience. The PUMA x ATK […]

adidas x IVY PARK Announce Second Collection

adidas and Beyoncé proudly reveal the second product offering in their partnership with the adidas x IVY PARK collection. Aptly called “Drip 2”, the collection includes apparel, featuring several pieces with inclusive sizing and gender-neutral performance gear, footwear and accessories, available exclusively on adidas.co.za on 29th October and at adidas retail stores on 30th October […]

Converse x GOLF le FLEUR* Gianno Suede

When it comes to Tyler, The Creator, you expect the unexpected. The GOLF le FLEUR* Gianno delivers on that promise with an entirely unique design. Inspired by ’90s silhouettes and Tyler’s love for trail hiking and BMX, the Gianno blends Converse’s sportswear heritage with the playful, unexpected style of GOLF le FLEUR*. This new edition […]

Maxhosa debuts SS2021 collection virtually for NYFW

Maxhosa debuted their Spring/Summer 2021 collection in a virtual showcase for New York Fashion Week last night. The design house’s third time showing at NYFW, the title of the collection is “INGUMANGALISO IMISEBENZI KATHIXO” (‘God’s work is miraculous). Named after a song written by designer Laduma Ngxokolo’s grandfather, Mike Ngxokolo, the designer gave context to […]

PUMA x KidSuper to release first collaboration this week

PUMA and KidSuper Studios will release their first collaboration this week. The collection takes inspiration from PUMA’s football heritage and KidSuper founder and designer Colm Dillane’s past as a football player – working to combine the energy, love, unbridled passion and team chemistry of football with the uniqueness, creativity and innovativeness of the art world. […]

Spanish fashion brand, Desigual, opens its first store in SA

Spanish fashion brand Desigual, founded in Barcelona in 1984, has opened its first South African store in Sandton City Shopping Centre. Created with the aim of “dressing people, not bodies”, Desigual is famous for the individuality and unique character of its creations, which aim to bring authenticity to those who want to be 100% themselves and […]

Thebe Magugu launches his AW21 “ANTHRO 21” campaign

Thebe Magugu has launched the campaign for his AW21 “ANTHRO 21” collection. The campaign features nine women in the images, who he’s described as “my friends, who inspire me with the work they do across photography, curation, music and fashion.” The campaign features a number of objects that he’s associated with his childhood, Of the […]

Converse X Moncler X Fragment

Introducing the next edition in the ongoing partnership between Converse and streetwear legend Hiroshi Fujiwara, elevated through the bold lens of Moncler’s Genius project. Showing artistic restraint and sophistication, this take on the Chuck 70 makes a statement through minimalist design and black and white color blocking. Simple touches like contrast stitching on black canvas and camouflage on […]

PUMA Kyron Wild Beasts ft. Winnie Harlow

Wild and daring – PUMA’s Kyron Wild Beasts is here.  The Kyron franchise was created for the fashion rebels – pack leaders who destroy doubts, don’t care about trends and aren’t afraid to show their wild side. Taking inspiration from PUMA’s archive shoes, the overall design  is infused with high fashion elements. Worn by PUMA ambassador Winnie Harlow, the latest execution […]

Vans Unveils Latest Iteration of Patchwork Footwear

Vans designers offer new renditions of three classic silhouettes by using traditional patchwork application to express exciting geometric patterns and visual motifs. For the latest drop of the season, the Tiger Patchwork pack remasters the Sk8-Hi, Era and Classic Slip-On by incorporating an innovative variety of colour, pattern and mixed materialization. The upper of each […]