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Moncler collaborates with local surf apparel brand Mami Wata

Global luxury brand Moncler has collaborated with African surf brand Mami Wata and is taking the apparel to Paris Fashion Week and to over 200 Moncler stores around the world. Cape Town based, the two year old start up was founded by Sal Masekela, the late Hugh Masekela’s son. The Italian luxury clothing brand recently […]

Levi’s x Super Mario

When it comes to iconic video game characters, it’s tough to beat Nintendo’s Super Mario. Set in the Mushroom Kingdom, the hero in blue overalls routinely saves the princess from the likes of Bowser, but Super Mario Bros is more than just a legendary video game. It’s a pop culture sensation that has been around […]

Converse celebrates International Women’s Day by championing self-love

Women like Ashlee Cayte, Keabecoe Moshe, Nhlanhla Hlekane, Lindiwe Modiselle, and Lairi Rae are the kind of women who are defined by their individuality. They’re creatives; inspirational in their own right, and embody the ethos of self-love. It’s along this vein that Converse hosted them, along with Sizakele Phohleli for an intimate dinner to celebrate […]

Yeezy Season 8 is here with a performance debut by North West

Kanye West made a last minute announcement on Saturday that Yeezy Season 8 is coming to Paris. Taking place the day after the Paris iteration of Sunday Service, the show was closed out by a North West rapping at her dad’s show. For her debut performance Ms. West remixed internet sensation ZaZa’s “What I Do?” […]

The Mono Patchwork Chuck 70

Converse has launched a new Chuck Taylor sneaker in camo green and industrial white. The new, limited-edition Mono Patchwork Chuck 70 mashes up American workwear classics with rugged, textured fabrics and raw finishes.  Channel the utilitarian basics of American workwear with this bold take on the season’s patchwork trend. Military references, like rugged canvas and khaki […]

PUMA x J.Cole release The Sky Dreamer

Yesterday, global sports company PUMA officially announced a multi-year partnership with Grammy-winning artist J.Cole with a short film and TV commercial that was concepted and co-directed by Cole himself.  The theme of the spot speaks to never abandoning one’s dream, despite the obstacles faced or time passed. The commercial was a joint PUMA x Dreamville […]

A first look at the adidas x Ivy Park capsule collection

adidas and Beyoncé announced a new partnership in April 2019 with the relaunch of her Ivy Park athleisure and apparel brand. At the time, she said “This is the partnership of a lifetime for me. adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility […]

PUMA team up with Randomevent

PUMA has teamed up with Chinese label Randomevent for a daring streetwear collection, combining urban and street styles with rich colours and graphics in unexpected places. Established in 2012 by fashionable clothing enthusiasts, Randomevent wants its products to influence the life of its consumers and believes that clothes are all about attitude. The collection includes […]

LU CLXN is the newest athleisure brand in SA

There’s a new athleisure clothing brand around, LU CLXN. Pronounced Lu Collection, the Johannesburg based brand LU CLXN debuts a 12 piece capsule collection this summer, just in time for party season. The emphasis is on casual comfort and day to night versatility for the ladies’ pieces. The limited range is available in XS to L. […]

Adidas Home of Classics

adidas Originals introduces an updated Home of Classics pack including the most celebrated timeless style; the Supercourt, a shoe featuring design elements from the archive, for a new generation. Worn-in adidas sneakers are made timeless by those who wear them and showcase how the shoes built with care, embody life experiences. In an exploration of […]

PUMA x Tetris

PUMA has created a collection celebrating TETRIS, one of the most recognizable video games in history, with shoes and apparel that feature the iconic Tetrimino playing pieces. Ingeniously simple and timelessly engaging, TETRIS, which was created by Russian video game designer Alexey Pajitnov, has been a favourite among video gamers of all ages since its […]

The Giambattista Valli x H&M collection is finally here

Known as the dressmaker to some of the most glamorous people of the contemporary world, from globetrotting, jet-setting gals to artists and celebrities, the Valli Girls. Giambattista Valli created a feisty collection for H&M that reads like an eclectic recap of his style. He calls it an “abecedario”, apropos, which in Italian means a dictionary. […]