The Photobooth Party is back
The much anticipated Photo-booth Party is back on Saturday the 7th of March 2020 at Dassler’s Braamfontein. With yet another exciting event, this edition features one of the nation’s most loved photographers; Austin Malema. The Photo-booth Party (which has worked with the likes of Anthony Bila, Kgomotso Neto, and Chisanga Mubanga) is an experiential social […]
The Plug x Castle Lite present: 100 Most Influential People in Urban Culture
“There’s no argument. I am a hundred percent the reason why hip hop is drenched.” Part of his Utatakho Remix verse that shook up the fourth quarter of 2019, Riky Rick stakes his claim on the game boldly with that bar. Hubris is almost a cornerstone of hip hop, but who really got the block […]
Budweiser presents Austin Malema
Words by Mercia Tucker Austin Malema has grown to become one of the most revered photographers in SA. Coined by Khutso Theledi late last year, the hashtag #EverybodyDeservesAnAustinMalemaPicture has become a testament to the calibre of artist he is and the esteem that he’s held in the South African entertainment landscape. The lens that he […]
The Plug 100: Most Influential People in SA Urban Culture
The Oxford Dictionary defines influence as “the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself”. Additionally, it can also be concluded that influence is “the power to shape policy or ensure favourable treatment from someone, especially through status, contacts, or wealth”. When we embarked […]
Cassper Shifted The Paradigm of SA Hip Hop
Words by Glenn Kisela Hip hop has always held a level of romanticism. It’s carried the hopes of many and provided soundtracks to our deepest yearnings and most audacious dreams. To many people, hip hop has also served as a form of hope, a trait no one has exemplified more locally than Cassper Nyovest. He […]
Sho Madjozi – The Trailblazer
Words by Caron Williams Photography by Austin Malema Make-up by Mpho Moeng Cover design by Dumaza Ndata Sho Madjozi burst onto South Africa’s music scene and has blazed an intoxicating trail ever since. With her signature hairstyle, kaleidoscopic xibelani and larger than life personality, she’s carving an inspiring lane for herself as an eclectic talent who is […]
Nadia Nakai – The Baddest
Words by Kendra Hunsley Photography by Austin Malema Styling by DEAD. Make-up by Mpho Moeng Nadia Nakai has risen to become an undeniable force within the South African hip hop industry. A quintessential Alpha Female, she has amassed hit records, forged a powerful identity for herself and is set to solidify her place in the game […]
Loot Love – A Resolute Force
Words by Caron Williams Photography by Austin Malema Styling by DEAD. Make-up by Mpho Moeng Every industry has outliers – individuals who, by virtue of who they intrinsically are, unwavering devotion to their personal truth, purpose and uncompromising spirits, go on to change the game or industry in which they exist forever. The burden of the […]
The Indomitable Cassper Nyovest
Words by Mercia Tucker Photography by Austin Malema Styling by Didi Simelane Sometimes, things look different in the light. Refraction of light can produce optical illusions such as a mirage or the twinkling of stars in the night time sky. Reflection of light will produce the image looking back at you in the mirror. The […]
The Plug 100: 100 – 1
We dropped the news on Twitter that the June edition of The Plug will focus solely on celebrating and highlighting the Top 100 people in SA who are influencing and moving urban culture forward. Needless to say social media lit up and we trended the whole day after dropping the news.#ThePlug100 generated over 1.7 million […]
5 Photographers Documenting SA Urban Culture
Words by Kendra Hunsley Chimamanda Ngozi Adichie speaks of ‘The Danger of a Single Story’. When a single story of a particular place is constantly told, it becomes the only anecdote that is acknowledged and remains in the minds of the masses. Africa, with all its majestic landscapes, resplendent cultures and the beauty of its […]