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The Photobooth Party is back

The much anticipated Photo-booth Party is back on Saturday the 7th of March 2020 at Dassler’s Braamfontein. With yet another exciting event, this edition features one of the nation’s most loved photographers; Austin Malema. The Photo-booth Party (which has worked with the likes of Anthony Bila, Kgomotso Neto, and Chisanga Mubanga) is an experiential social […]

Budweiser presents Austin Malema

Words by Mercia Tucker Austin Malema has grown to become one of the most revered photographers in SA. Coined by Khutso Theledi late last year, the hashtag #EverybodyDeservesAnAustinMalemaPicture has become a testament to the calibre of artist he is and the esteem that he’s held in the South African entertainment landscape. The lens that he […]

The Plug 100: Most Influential People in SA Urban Culture

The Oxford Dictionary defines influence as “the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself”. Additionally, it can also be concluded that influence is “the power to shape policy or ensure favourable treatment from someone, especially through status, contacts, or wealth”. When we embarked […]

Cassper Shifted The Paradigm of SA Hip Hop

Words by Glenn Kisela Hip hop has always held a level of romanticism. It’s carried the hopes of many and provided soundtracks to our deepest yearnings and most audacious dreams. To many people, hip hop has also served as a form of hope, a trait no one has exemplified more locally than Cassper Nyovest. He […]

Sho Madjozi – The Trailblazer

Words by Caron Williams Photography by Austin Malema Make-up by Mpho Moeng Cover design by Dumaza Ndata Sho Madjozi burst onto South Africa’s music scene and has blazed an intoxicating trail ever since. With her signature hairstyle, kaleidoscopic xibelani and larger than life personality, she’s carving an inspiring lane for herself as an eclectic talent who is […]

Nadia Nakai – The Baddest

Nadia Nakai

Words by Kendra Hunsley Photography by Austin Malema Styling by DEAD. Make-up by Mpho Moeng Nadia Nakai has risen to become an undeniable force within the South African hip hop industry. A quintessential Alpha Female, she has amassed hit records, forged a powerful identity for herself and is set to solidify her place in the game […]

Loot Love – A Resolute Force

Words by Caron Williams Photography by Austin Malema Styling by DEAD. Make-up by Mpho Moeng Every industry has outliers – individuals who, by virtue of who they intrinsically are, unwavering devotion to their personal truth, purpose and uncompromising spirits, go on to change the game or industry in which they exist forever. The burden of the […]

The Indomitable Cassper Nyovest

Words by Mercia Tucker Photography by Austin Malema Styling by Didi Simelane Sometimes, things look different in the light. Refraction of light can produce optical illusions such as a mirage or the twinkling of stars in the night time sky. Reflection of light will produce the image looking back at you in the mirror. The […]

The Plug 100: 100 – 1

The Plug 100

 We dropped the news on Twitter that the June edition of The Plug will focus solely on celebrating and highlighting the Top 100 people in SA who are influencing and moving urban culture forward. Needless to say social media lit up and we trended the whole day after dropping the news.#ThePlug100 generated over 1.7 million […]

5 Photographers Documenting SA Urban Culture

Words by Kendra Hunsley  Chimamanda Ngozi Adichie speaks of ‘The Danger of a Single Story’. When a single story of a particular place is constantly told, it becomes the only anecdote that is acknowledged and remains in the minds of the masses. Africa, with all its majestic landscapes, resplendent cultures and the beauty of its […]