Ivytopia is Beyoncé and Ivy Park’s latest collaboration with adidas
Beyoncé and Ivy Park have announced their latest collaborative collection with adidas, Ivytopia. Described as a journey to discover one’s own nirvana, the collection “explores the collective connection we share after emerging from a period of isolation. IVYTOPIA imagines the possibilities of this journey with one another, dreaming and exploring our infinite potential. Whether a beach, mountain range, […]
adidas and Beyoncé Launch Fourth IVY PARK Collection: “IVY PARK RODEO”
adidas and Beyoncé return to present the latest adidas x IVY PARK collection. Inspired by the inimitable style and undeniable influence of Black cowboys and cowgirls, the “IVY Park Rodeo” collection celebrates the formidable impact of Black men and women on American Western culture. The collection celebrates oft-hidden history of Black pioneers within cowboy and cowgirl […]
The origins of Gucci Mane’s “Icy” and why he’s a perfect fit for the new Ivy Park drop
Beyoncé’s fourth drop of her adidas x Ivy Park collection is set to take place soon. Where she’s been the sole face of the brand and its campaigns thus far, for the latest drop she’s enlisted a few of her celebrity friends to lead the visuals. One of the friends is Gucci “Guwop” Mane. Dubbed […]
adidas x Ivy Park Drip 2.2
adidas and Beyoncé proudly reveal Drip 2.2 of the second product offering in their partnership with the adidas x IVY PARK collection. Available exclusively on adidas.co.za on 18th November and at adidas retail stores on 19th November 2020. The Collection adidas x IVY PARK pushes the boundaries of traditional performance wear to deliver a collection […]
adidas x IVY PARK Announce Second Collection
adidas and Beyoncé proudly reveal the second product offering in their partnership with the adidas x IVY PARK collection. Aptly called “Drip 2”, the collection includes apparel, featuring several pieces with inclusive sizing and gender-neutral performance gear, footwear and accessories, available exclusively on adidas.co.za on 29th October and at adidas retail stores on 30th October […]
A first look at the adidas x Ivy Park capsule collection
adidas and Beyoncé announced a new partnership in April 2019 with the relaunch of her Ivy Park athleisure and apparel brand. At the time, she said “This is the partnership of a lifetime for me. adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility […]