PUMA and Dapper Dan keep the collaboration going with the Harlem Block Party
Announced last September in their New York Fashion Week experience, PUMA and Dapper Dan will keep the collaboration going with the fourth drop in the series. This time, the collection hopes to capture the energy of Harlem’s iconic block parties. The collaboration makes use of specially curated logos and motifs throughout, nodding to Dan’s love […]
Rihanna is back with a new Fenty x PUMA release
Fenty x PUMA is back. Rihanna first joined the sportswear brand as creative director in 2014 and was as playful as she was disruptive in her output with its first collection in 2015. She gave us three years of athleisure meets luxury goodness before taking a hiatus to focus on her lingerie and beauty labels. […]
Made for the court, the PUMA Slipstream BBall is proven in the street
In what has surely been a slam dunk for PUMA with this silhouette, they’ve released another version of the Slipstream; the Slipstream BBall. The original PUMA Slipstream was a high-top basketball shoe born in 1987 as a successor to the SKY LX. Presented as a performance model that was “engineered for the serious player,” the […]
PUMA and Rhuigi pay tribute to hip hop in the year of its 50th birthday
It’s been 50 years since DJ Kool Herc hosted the back to school jam at 1520 Sedgwick Avenue in the Bronx. By extending the drum breaks of the songs, he birthed a technique that we later came to know as the groundwork of hip hop. The genre’s been through all manner of transition since that […]
The RS-X Efekt Gradient is the latest chapter in PUMA’s running system franchise
The new RS-X Efekt Gradient pack joins the classic PUMA RS franchise to spark this new season. The refreshed silhouette arrives in four curated editions that are tied together with gradient colourways: Navy, Sand, Black, and a Purple colour scheme. The original RS franchise traces its origins to 1984 when PUMA endeavoured to create a […]
June Ambrose has released her first co-branded collection with PUMA, Keeping Score
June Ambrose has released her first co-branded collaboration, “Keeping Score”, with PUMA. This new collection is a celebration of Ambrose’s career and impact within hip hop and fashion, exploring the idea of reflection, and encouraging women to keep score of their wins. Since joining the sportswear brand in 2020 as the Creative Director for the […]
PUMA Reinvents and Revolutionises The RS-X Franchise
The bold look of PUMA’s 2022 RS embraces the future and honours the past PUMA unveils the 2022 RS-X franchise in cooperation with Skepta, the brand’s new global ambassador, creative consultant and designer. Skepta also fronts PUMA’s new RS-X “Revolutionaries” campaign, which features a video following Skepta as he dismantles and rebuilds the world around […]
Puma teams up with MCM for the new Slipstream Lo interpretation
Two German brands come together for what they deem a slam dunk of a collaboration. Puma and Modern Creation München, also known as MCM, bring their talents together for a new collab on the brand’s Slipstream Lo silhouette. The Slipstream Mid was released as a competitive basketball shoe in 1987, and its successor, the Lo […]
A tale of two cats: PUMA x Garfield
PUMA and iconic comic strip character GARFIELD are teaming up for a debut collection for both adults and kids where the two cats join forces. Inspired by the beloved cartoon cat and his love of food, the collection is all about the PUMA x GARFIELD market, offering delicious treats for hungry cats. Playful designs for […]
Bolivian Archaeological Site Inspires PUMA’s Latest Collection with Pronounce
PUMA and PRONOUNCE are set to release their debut collection of apparel, footwear and accessories in an earthy palette inspired by Pumapunku, an ancient archaeological site in Bolivia.
PUMA collaborates with Creative Director of RHUDE, Rhuigi Villaseñor
PUMA surprises with a new capsule collection in partnership with the founder and Creative Director of R H U D E, Rhuigi Villaseñor. With its timeless design, the classic PUMA Suede has captivated millions of people throughout the years. Now, Rhuigi Villaseñor has put his own spin on this beloved classic with a Suede Mid […]
Nomzamo Mbatha launches PUMA collection, Shandu
Nomzamo Mbatha has launched her debut PUMA collection: Shandu, an ode to the tribe into which she was born in KwaMashu; her grandmother Mildred; and every girl who never thought her life would matter. The collection of footwear, apparel and accessories for women was designed around Nomzamo’s lifestyle of intense travel, activism and the African […]