[VIDEO] adidas Originals | Originals Is Never Finished 3

“Yes, there were times, I’m sure you knew/ When I bit off more than I could chew/ But through it all, when there was doubt/ I ate it up and spit it out/ I faced it all and I stood tall/ And did it my way” Frank Sinatra’s memorable lyrics reverberate throughout Terence Neale’s soul-stirring short film for adidas originals and […]
Capsule Fest Playlist

As the hugely anticipated Capsule Fest draws near, we’ve compiled some the hottest tracks from Capsule Fest’s mind blowing line-up. Check out our video playlist below and holla with your faves. A$AP Ferg – Shabba (Explicit) ft. A$AP ROCKY AKA – Dreamwork ft. Yanga https://www.youtube.com/watch?v=Wrzx10q4xqU Nasty C – Juice Back Kwesta – Ngud’ ft. Cassper […]
AKA and Shane Join Capsule SA Line-up
South Africa’s premier music and cultural celebration, Capsule Festival, has announced two new additions to their already thrilling line-up. The festival, presented by leading sneaker retail brand, Sportscene, has announced our September cover star, AKA, and Shane Eagle, who has just released his brilliant debut album, Yellow, as part of Capsule Fest. With an extensive line-up […]
adidas Originals | AREA CPT ‘17 Wrap Party

adidas Originals has played a pivotal role in contributing to the local sneaker, creative and urban culture landscape. As part of their continued support for local culture and fostering local creative talent, they launched AREA3 in Cape Town, a co-creation space dedicated to the youth. Over a three month period, Cape Town’s passionate youth were […]
PieSlovakia&Dance presents Gorgeous Radio

PieSlovakia&Dance present Gorgeous Radio, a brand new online radio show aimed at facilitating honest and provocative conversations around music, fashion and aspects of South Africa’s fascinating urban culture. Episode 1 of Gorgeous Radio features rising enigmatic hip hop artist, TTGO, and acclaimed creative and photographer, Chisanga Mubanga. The two creatives offer a curated playlist from local emerging […]
AKA Signs 7-Figure Deal With Reebok Classics

Its official, South African multi-award winning hip-hop artist AKA is the new face of REEBOK Classics Africa, joining a global campaign with hip-hop star Future, super model Gigi Hadid and rap duo Rae Sremmurd. The 7-figure ambassadorship deal is the first of its kind in Africa between the sport brand and an artist, aiming to […]
Capsule Festival Focuses on Young Talent for Waves Stage

Following the announcement a few weeks ago about the inaugural Capsule Festival taking place in Johannesburg this September, event organisers 6th Ave Group this week announced their special focus on young South African talent. CAPSULE FEST the urban street culture festival featuring headliner US rapper A$AP Ferg and super SA talent Nasty C will play […]
SA Influencers feature in PUMA Run The Streets Video

We run the streets. So, we are the streets. PUMA takes global street culture to the next level in their latest campaign collaboration exploring different aspects of street culture across the globe in cities with unique vibes and underground scenes that remain widely untapped by mainstream culture. The idea was built around culture exchange and […]
Nomzamo Mbatha Features in PUMA’s Do You Campaign

PUMA is following their SS’17 success, Swan Pack, by featuring Kylie Jenner along with returning New York City Ballet dancers and local ambassador Nomzamo Mbatha in the new Velvet Rope Collection. This season’s collection began with the idea of the Velvet Rope, that dividing line between the queue and the party. You can choose to […]
Castle Lite Keeps It Cool with Rick Ross in new TV Ad

From the brand that is synonymous with unlocking the extraordinary, Castle Lite has done it again with a new TV ad that seeks to bring fresh consistency to its Extra Cold proposition. The new spot carries on Castle Lite’s celebrity-filled legacy by adding hip hop icon Rick Ross to a legendary list that already features […]
SA’s top personalities bring their hustle to STATUS

Four of South Africa’s most respected, ambitious and irrepressible personalities have joined forces to embody the spirit of our time and what it means to hustle, earning the respect of STATUS. The Men of Status include top South African football player George Lebese, award-winning entrepreneur ProVerb, and world-class music duo Bandile and Banele Mbere from Major League DJz. […]
Competition: BCWYWF Launch

AKA and Anatii’s much anticipated joint album, Be Careful What You Wish For, is set to launch this Friday with an epic celebration at Zone 6 in Soweto. This marks the official start of the BCWYWF tour and includes DJ Kaybsta, Sean Kross & Vino, Crazy, Grant, Realm and Sandiso on the line-up, in addition […]