Successful Local Brand and Artist Partnerships

Words by Sanele Mawisa Marketing as a method to effect sales has been around since time immemorial. In Economics you learn about demand and supply and the value chain. The last decade has seen the meteoric rise of two forms of marketing – digital marketing and influencer marketing. Utilizing the two in conjunction has been […]

HomeComing Events Leading a Revolution

Interview by Glenn Kisela HomeComing Africa is a revolution that continues to grow from strength to strength. From humble beginnings of friends at a picnic to a Pan-African celebration of this continent, the growth of HomeComing Africa has been phenomenal and unrelenting. That level of growth doesn’t come without passion, intelligence and a dash of […]

Interview – Cyril Zuma

Please tell us a little about yourself. Where and how did you grow up? This is always a difficult question to answer, I have a belief that sometimes it is easier to allow those you trust to tell you more about yourself. You will discover some amazing facts when you step away from things and […]

Clark & Sons To Take Over Joburg with Mega Launch

Spring is around the corner and Clark & Sons has you covered! With an industry that is ever evolving and constantly seeing new players in the market, Clark & Sons introduces a new legendary mixer brand that is about to land at an outlet near you, a range of mixers like never before. Fresh off […]

Oppikoppi – Unrivalled Revelry

Words by Misa Narrates Pics by Shellingson Msomi Now that the Oppikoppi 2018 dust has settled, it is safe to reminisce on the debauchery, fun, and good time that we experienced in Northam Limpopo. What started as a music festival to celebrate and enjoy rock n’ roll music in 1994 has transformed into a far more […]

The Culture of Festivals in SA

Words by Ziyanda Ntloko Last year I attended the first ever AFROPUNK festival hosted on African soil in Johannesburg. The festival has been based in Brooklyn since 2005 and recently expanded to Paris and the newest instalment on our shores. For two magical days, we all dressed up in colourful and beaded outfits and jammed […]

Op Ed: Cancel Culture – Are We Seeking Higher Ground?

Words by Mercia Tucker Bryan Stevenson is a civil rights attorney, the executive director of the Equal Justice Initiative and the best-selling author of Just Mercy: A Story of Justice and Redemption. In his New York Times bestseller, he delivered what can only be described as a testimony. Having spent decades working to free 115 […]

Boiler Room and Ballantine’s Dish Out an Epic True Music Africa

Words by Mercia Tucker The Boiler Room and Ballantines have made their way to South Africa once again for True Music Africa, a tour dedicated to uplifting talent in the continent to a global audience. In a spectacular display of the strength of cross-continental conversation, Ballantines and Boiler Room hosted the True Music Forum on […]

New Age Managers – Naverone Albers

Words by Sanele Mawisa In today’s ever evolving world, everyone has to keep up to speed, and adapt to a society where the only constant is change. Everything that once was, is now different and how we navigate that space is crucial to becoming successful, in life and in our careers. The impact that the […]

The Plug Celebrates 2nd Birthday at The Gallery

We have a brand new site and we just turned TWO so there’s a lot to celebrate – not to mention the pending launch of the first show that’s set to drop under The Plug TV in association with Bar Leader! This 1st Thursday we’re teaming up with Cutthroat Entertainment and La Familia Street Culture […]

[VIDEO] adidas Drops Blockbuster ‘Creativity is the Answer’ Video

Using the world’s greatest moment in sport as the backdrop – adidas has re-engineered the traditional campaign model through personal storytelling, bringing together 56 of the world’s most influential Creators across Sport Culture, including Leo Messi, ASAP Ferg, Caroline Wozniacki, Karlie Kloss and Pharrell Williams. adidas believes in the power of an athlete’s imagination and using […]

RHTC’s Frypan Mfula Leading a Revolution

Words by Glenn Kisela Mpumelelo ‘Frypan’ Mfula has a done a lot for the creative scene in Joburg at a very young age. He founded the online streetwear store RHTC and then followed that up with the LPO Fest. Mfula has been on a mission to do the most for the culture and is succeeding […]