SA Influencers feature in PUMA Run The Streets Video
We run the streets. So, we are the streets. PUMA takes global street culture to the next level in their latest campaign collaboration exploring different aspects of street culture across the globe in cities with unique vibes and underground scenes that remain widely untapped by mainstream culture. The idea was built around culture exchange and […]
adidas Originals | Pharrell | Stan Smith | Pastel Pack
Hu is a belief, a vision based on the first syllable of ‘Human’, seeking to bring us together as people; celebrating both our cultural differences and our collective power. Relaunched in 2014, the Stan Smith is now a powerful global adidas flagship. Enter Pharrell, whose imagination and creativity enable a surprising take on this iconic […]
Nomzamo Mbatha Features in PUMA’s Do You Campaign
PUMA is following their SS’17 success, Swan Pack, by featuring Kylie Jenner along with returning New York City Ballet dancers and local ambassador Nomzamo Mbatha in the new Velvet Rope Collection. This season’s collection began with the idea of the Velvet Rope, that dividing line between the queue and the party. You can choose to […]
Everyday Simplicity With Studio.W
The countdown to warm weather is officially here and we can finally embrace upbeat summer fashion trends. Studio.W Summer ’17 promises a range of confident, edgy, inspiring and effortless urban looks, catering for both work and play. “This year’s Spring/Summer collection is made up of a combination of wardrobe items with seasonal detailing, as well […]
Top 10 SA Fashion Bloggers
Words by Lesedi Ramonyane Renowned in many parts of the world but often scrutinized here at home, the term ‘blogger’ has come to have a somewhat superficial and negative connotation attached to it over the past few years. There are a number of factors that have contributed to this; the digital space evolving to accommodate […]
adidas Originals | AREA3 CPT’17 | Jaimi Robin
Editorial by Jaimi Robin produced in AREA3 CPT’17 “We live in a beautiful city, day to day living often makes us forget just how beautiful it is. As a creative I make it a habit to notice. For these two bodies of work I draw inspiration from my home Cape Town, South Africa. I am […]
adidas Originals | Haneem Christian
Courtesy of area3 “This photo series is the first part of an on going project of documenting the never ending journey of gaining knowledge of self, how we come about these infinite discoveries and how we express it. One of the many ways I have come to know my most sacred self as a coloured femme body […]
adidas Originals | NMD Launch
adidas Originals recently dropped the latest NMD collection at AREA3 CPT in Bree Street, a co-creation space dedicated to the youth of Cape Town. Young creators, media kids and adidas fam gathered for a celebration to check out the latest NMD kicks and apparel from the brand with the three stripes. The launch saw 4 live DJ sets […]
Don Design Drops Monday to Monday
Local creative Don Design has dropped his brand new capsule collection called Monday to Monday. Inspired by Supreme, Monday to Monday will be available on the 22nd of July at the Sandton Airport Hoodie Pop Up which will be held at La Familia from 10am to 3PM. Check out Monday to Monday below.
Footlog: Fila Basketball Sneakers
The Footlog is a vlog series around the topic of footwear/sneakers. The show was inspired by the various conversations the Footlog team has about sneakers including which ones they love, which brands are more innovative, what the dopest drops are, etc. The show is hosted by Kabelo and Kitso (the fratpack brothers) and Javas Skolo. In this episode they discuss the […]
Interview: The Sartists
Interview by Lesedi Ramonyane Talented in their own right and even more so together, The Sartists are a collective that has proven they are a creative force to be reckoned with. Founded in 2012 by Wanda Lephoto and Kabelo Kungwane, the two set out to document their lives and style in post-apartheid South Africa. Since […]
PUMA SELECT Re-opens Braam Store
PUMA SELECT Jozi recently moved into the PUMA store on the Corner of De Korte and Melle streets in Braamfontein, Johannesburg where it will serve as a platform for PUMA to showcase collaborative works and offer premium, limited edition collection pieces to sneakerheads and streetwear fans of Brand. Maintaining the all over wooden industrial look […]