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Tshepo the Jeanmaker – Pursuing a Dream

Interview by Tiffany Lekuku Entrepreneurship is not for the faint at heart. Many go bankrupt and lose their minds as they try to pursue their passions in the world of business. However, the truly tenacious make it out to other side. Tshepo the Jeanmaker is one budding entrepreneur that is not only set to survive […]

The Plug 100: Most Influential People in SA Urban Culture

The Oxford Dictionary defines influence as “the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself”. Additionally, it can also be concluded that influence is “the power to shape policy or ensure favourable treatment from someone, especially through status, contacts, or wealth”. When we embarked […]

Interview: Fashion Designer “Dome”

Dumaza Ndata aka Dome is an East London-based designer who is looking to shake things up in the local streetwear scene with his refreshing line aptly titled Denim by Dome. Using denim as his primary go-to fabric, Dome is creating original and cutting-edge pieces that can be worn for different occasions. Dome has extensive experience […]

20 SA Fashion Tastemakers to Follow on Social Media

Words by Tiffany Lekuku Oxford Dictionary defines a Tastemaker as, ‘A person who decides or influences what is or will become fashionable.’ Here  at The Plug we are constantly on the look-out and in awe of new and established trailblazers who making an impact in their respective fields and South Africa is one such place […]

Interview: Lulama Wolf for adidas ARKYN

In celebration of the launch of their latest female-focused silhouette, ARKYN, adidas Originals South Africa turned to Lulama Wolf to conceptualize and create a local lookbook while also sharing her perspective on culture, creativity and individuality. Led by a group of cultural visionaries including singer/songwriter Kelela, artist Ana Kras, musician and photographer Syv de Blare, […]

Part 1: 20 Most Influential People & Brands of all Time in SA Urban Fashion

Words by Nick Kaoma Influence and impact are hard to measure. It doesn’t get anymore subjective. However, there are certain people whose work is undeniable that you have no choice but to try ascertain how they fit in the larger scheme of things. South African street culture and fashion goes back decades but it genuinely […]

Item of the Week: I RUN JHB Tracksuit

When Swizz Beats toured SA a couple of weeks ago you might have seen him rocking a very bold tracksuit with distinct SA insignia. The tracksuit is the creation of I RUN JHB, a Joburg-based (duh!) streetwear brand that was created by Neo “Gabhadiya” Selemela and Wandile “King” Leeu co-founders. According to the founders the brand’s […]

Item of the Week: Gold Street’s “Worldhood” T-Shirt

Gold Street is a contemporary clothing and lifestyle brand that aims to connect people from all ends of the earth through it’s conceptual designs. Each of our garments have been meticulously designed with one purpose in mind; the right perspective makes the impossible, possible. Founded in 2014 by Creative Director and entrepreneur Yianni Crease and […]

The Impact of adidas Basketball Shoes on Culture

When Adolf Dassler founded the sportswear giant adidas in 1949 I doubt he would have imagined how the brand would transcend sports and fully entrench itself into people’s lifestyles. You can’t talk history of sports and not mention adidas so it is unsurprising that the history of basketball is closely interwoven with the brand. The […]

Item of the Week: Favelo Biker Jacket

FAVELO, according to the proprietors of the label, stands for Functional Active Versatility Equity Locomotion Optimism (It’s a mouthful right?). The local brand has been around for about 4 years now and their trademark sportswear has started to gain prominence on the streets. Recently, they introduced a women’s range and we are a big fan […]

Item of the Week – Sol Sol Rugby Jersey

We’re introducing a new weekly feature called Item of the Week which will highlight products and items from local designers, creatives and entrepreneurs. To kick things off, we present to you Sol-Sol’s rugby jersey that just dropped. For those of you who are not in the know Sol-Sol is a Cape Town based streetwear brand […]