Puma x Daily Paper Collaboration
Global Sports Brand PUMA linked up with Amsterdam-based fashion and streetwear brand Daily Paper for the first time this season, for a collaborative collection that’s rich in heritage and playful in nature. Since 2010, Daily Paper has been making waves in the streetwear game with no signs of slowing down. Inspired by the brand’s African […]
Urban Streetwear Trends
Words by Kendra Hunsley Fashion is like a pendulum swing, trends come and go and come back around again. Brands that were but a distant memory have been resurrected and got us heading to thrift stores to find old gems or rummaging through our Dad’s closet hoping to find that classic Champion hoodie or FILA […]
Airmax Day: 26/03
Words by Azola Mona The 26th Of March marks one of the most important and biggest days on Nike’s annual calendar, international Air Max Day. From Frank Rudy’s initial development of air in the 1970’s to Tinker Hatfield dropping the first Air Max 1 design in 1987- the technology has over the years grown to […]
Creative of The Month: Lethabo Boogy Maboi
Words by Azola Mona Dynamite in a small package doesn’t even begin to describe radio and TV presenter and now celebrated stylist to your fave’s fave, Lethabo “Boogy” Maboi. With a distinct personal style that is edgy, eclectic and a body of work that speaks volumes, Boogy is one person who knows all about fashion […]
SA’s Best Menswear Designers
Words by Kendra Hunsley In a world where eurocentrism dominates and filters through fashion, design and the arts at large, it is both paramount and necessary (more so now than ever) to have African voices and representation within those very spheres. Below are South African menswear designers who propel the African narrative in their creations […]
10 Hottest Streetwear Trends Right Now
Words by Azola Mona If you didn’t already know streetwear had taken over the fashion industry, the Louis Vuitton collaboration with Supreme was the proverbial “now you know”. Inspired by the creative rebellion of the urban youth, streetwear trends have infiltrated runways, editorials, Instagram and our wardrobes for the last two seasons, with no signs […]
Store of the Month: Shelflife Johannesburg
Words by Azola Mona Founded on graffiti and street art in 2006 the natively Cape Townian, Shelflife was the first streetwear store in Africa. To date, the retail streetwear and sneaker store has held the local urban/street and sneaker culture down for over a decade. In that time, the store has grown from strength to […]
The Rise of Virgil Abloh
Words by Kendra Hunsley The insurgency taking place within the fashion industry is one that cannot be ignored and has the entire industry in hysteria. There’s a wave of modern fashion designers and creative directors who have infiltrated the traditionalist fashion scene as we’ve come to know it and are disrupting its paradigm. Demna […]
10 Most Iconic Jordan’s
Words by Lesedi Baipone “I thought Jordan’s and a gold chain was living it up” – Nas / Street dreams Today’s athletes are not just athletes but are part celebrity and part business brands. Athletes are extremely marketable as they bring in big returns for businesses that investment in them. Endorsement deals have become highly important […]
Riky Rick’s Style Evolution
A reposition is brewing in the way Hip Hop artists present themselves, both locally and internationally. Evidently, baggy jeans and the overall style synonymous with the notorious 2000s fashion era is slowly being placed on the back burner. Nowadays, rappers are cultivating a new identity; integrating classic street wear pieces with high end unconventional and […]
SPRING/SUMMER 2017 TRENDS
Words By Kendra Hunsley Spring/Summer 2017 runway shows saw an array of juxtaposed colours and silhouettes, creating a sense of rebellion towards the rules of fashion. Evidently throughout runway seasons, trend comebacks are not a new phenomenon. However, SS 2017 comebacks debuted with a twist. From wearing underwear as outerwear to unconventional spins to basic […]
Hip Hop & Luxury Brands
Words by Kendra Hunsley For as long as we can remember, luxury brands have been a formidable force within hip hop culture. For years, rappers have referenced numerous luxury brands within their music. These brands represent a sense of aspiration and what one is able to acquire once they’ve “made it”. Although that still rings […]