Search
Close this search box.

Dipstreet Invades Parkhurst

Words by Azola Mona One of South Africa’s favorite concept streetwear and sneaker bars, DIPSTREET, is at it again.  On the 15th of Feb, after 3 months in the making and 15 months after the execution of a full rebrand and the relocation of their flagship in Braamfontein- which included enhancements, such as a bigger […]

Video: adidas Launches the EQT Bask Adv in Style

This past Thursday , adidas hosted us for the launch of the EQT ADV Basketball sneaker. The event was held at Anatomy Store in Braam where we were treated to delectable appetizers and a full display of old EQTs that left us feeling some what nostalgic. This was no doubt a much-anticipated launch , with […]

PUMA Runs The Streets With Anatii

The next step in the evolution of PUMA’s Run The Streets campaign gets a local flavour with record producer and musician Anatii, rapper, producer Nasty C, and South African football legend Doc Khumalo representing the street hustle it takes to make your mark. PUMA launched Run The Streets in 2017 with megastar The Weeknd as […]

Shane Eagle Officially Signs with Ellesse

A fearless and inspired individual who is both passionate and determined to make his mark, Shane Eagle is in perfect sync with the ellesse #ThisIsMe attitude. Shane Patrick Hughes at a mere 21 years, personifies the ability to amplify his individuality, making a name for himself through his unique style and as a highly talented […]

Nike Sportswear: Air Max Day 2018 Line Up

For Air Max Day 2018, Nike celebrates cult classics from the Air Max line that share a visibly pioneering trait. Each shoe’s game-changing air unit pushed both Nike Air and footwear design forward. The respective models all evidence Nike’s unrelenting spirit of innovation, turning fresh imagination into reality at each successive step. For instance, the introduction […]

adidas Originals | AREA CPT ‘17 Wrap Party

adidas Originals has played a pivotal role in contributing to the local sneaker, creative and urban culture landscape. As part of their continued support for local culture and fostering local creative talent, they launched AREA3 in Cape Town, a co-creation space dedicated to the youth. Over a three month period, Cape Town’s passionate youth were […]

Spree Launches #TheIndex

Spree has launched #TheIndex, an online sneaker and streetwear destination for men and women offering a curated selection of leading brands such as adidas, Puma, Reebok, Converse, Fila, Vans and New Balance. #TheIndex’s campaign features local hip hop star Gemini Major and influencers, Neema and Atish Jogi. COMPETITION: You stand the chance to WIN your very own […]

SA Influencers feature in PUMA Run The Streets Video

We run the streets. So, we are the streets. PUMA takes global street culture to the next level in their latest campaign collaboration exploring different aspects of street culture across the globe in cities with unique vibes and underground scenes that remain widely untapped by mainstream culture. The idea was built around culture exchange and […]

adidas Originals | NMD Launch

adidas Originals recently dropped the latest NMD collection at AREA3 CPT in Bree Street, a co-creation space dedicated to the youth of Cape Town. Young creators, media kids and adidas fam gathered for a celebration to check out the latest NMD kicks and apparel from the brand with the three stripes. The launch saw 4 live DJ sets […]

PUMA SELECT Re-opens Braam Store

PUMA SELECT Jozi recently moved into the PUMA store on the Corner of De Korte and Melle streets in Braamfontein, Johannesburg where it will serve as a platform for PUMA to showcase collaborative works and offer premium, limited edition collection pieces to sneakerheads and streetwear fans of Brand. Maintaining the all over wooden industrial look […]

Levi’s Launches 501 Day Documentary

The Levi’s® 501® button fly jean – the original and first ever blue jean – was born on May 20, 1873. And over 140 years later, it is more popular than ever before. Chronicling the Levi’s® 501® jean’s influence on cultural history, the Levi’s® brand created a multi-­‐part documentary film series, The 501® Jean: Stories […]

Big Sean Announced as PUMA Ambassador

Global Sports Brand PUMA has partnered with cultural influencer, Grammy nominated, multi-platinum recording artist, Big Sean, as their new Creative Collaborator and Global Ambassador. Partnering with the accomplished artist expands the brand’s roster of partners that lend their creativity and give inspiration to PUMA’s lifestyle product range. Big Sean will be working alongside PUMA’s team […]