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Zaid Osman – The Architect

Zaid Osman is quietly unassuming. His modest demeanour a stark contrast to the magnitude of his entrepreneurial achievements at age 25, Zaid is the founder of the Lost Property Store, Sneaker Exchange in South Africa and his newest streetwear venture, Grade Africa. On how he got into sneaker culture, he says “Almost feel like I […]

SA Influencers feature in PUMA Run The Streets Video

We run the streets. So, we are the streets. PUMA takes global street culture to the next level in their latest campaign collaboration exploring different aspects of street culture across the globe in cities with unique vibes and underground scenes that remain widely untapped by mainstream culture. The idea was built around culture exchange and […]

adidas Originals | NMD Launch

adidas Originals recently dropped the latest NMD collection at AREA3 CPT in Bree Street, a co-creation space dedicated to the youth of Cape Town. Young creators, media kids and adidas fam gathered for a celebration to check out the latest NMD kicks and apparel from the brand with the three stripes. The launch saw 4 live DJ sets […]

Capsule Festival Partners With Leading Cultural Brands

Events agency 6th Ave Group in partnership with the leading streetwear/sportswear retailer Sportscene today announced their official event hosts, media partners and two international fashion brand partners. CAPSULE FEST is an urban street culture festival that aims to be the Mecca for all urban culture brands, artists, designers, influencers, consumers and stakeholders. The event is […]

Rare & Sudden Podcast

The Rare & Sudden team are back with two brand new episodes of their infectious podcast. In the latest editions of the podcast, Rolo Rozay and Hayden Manuel drop Another Washed Episode and Wrestling and DM Talk. Listen to both episodes below.

A$Ap Ferg & Nasty C To Headline First Annual Capsule Fest 

Sportscene today announced the first annual CAPSULE FEST taking place in Johannesburg later this year. The festival will feature headliners American platinum-selling hip hop artist A$AP Ferg and SA superstar Nasty C. This first of it’s kind in SA, CAPSULE FEST is a street culture festival that aims to be the Mecca for all urban culture brands, artists, designers, influencers, consumers and […]

THE PLUG 100 – 2017

The Plug 100

Cover by Dumaza Ndata Influence. This is a word that is tossed around pretty loosely these days. Indeed, we are slap-bang in the midst of the “influencer” era that’s buoyed by technology and its by-product, social media. The chances of finding a marketing plan without some sort of influencer strategy is as rare as a peaceful gathering […]

Cape Town Street Culture

Words by Sanele Mawisa According to Urban Dictionary, the definition of Street Culture is as follows: “Popular styles of urban centres. This is a view of the streets as shared spaces, made for the benefit of all that use them. Street culture thrives in urban centres such as New York, Barcelona, Berlin, London & Sydney. […]

The Braam Issue: Tusa Mamba

Words by Caron Williams Photography by Anthony Bila Nestled in Johannesburg’s central business district, Braamfontein has risen to become a melting pot of cultures and has served as a microcosm of black South African creativity. It’s ushered in a new breed of independent and ferociously talented millennials, who have become some of the most influential […]