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PUMA Partners Up with Sue Tsai

PUMA partners with New York-based artist and designer, Sue Tsai, for a debut collection which tells the story of flowers gone wild, rising up to take the planet back from humanity. Vibrant cherry blossom bombs and lotus rocket ships explode onto a camouflage backdrop, creating a streetwear collection that’s at once gorgeous and untamed, delicate […]

Vans Collaborates with Designer Ashley Williams

Vans collaborates with acclaimed London fashion designer, Ashley Williams, as she reimagines four of Vans Classic footwear styles with playful and cheeky elements inspired by her latest collection. Inspired by living and breathing skate culture in her youth, Williams seamlessly merges her inherent sense of style with an “Off The Wall” attitude. The Vans and […]

DOPE Store: Championing SA Streetwear

Words by Tinuke Eboka Images by AFI and SA Fashion Week Opening its doors in 2009, Dope store has quietly become Braamfontein’s answer to a multi-brand retail space which platforms unique local designs and collaborations. Many would argue that Braamfontein is South Africa’s youth subculture capital. Monday to Sunday its streets are filled with youngsters […]

YoungstaCPT on His PUMA Collaboration

PUMA has resurrected the CELL Endura and CELL Venom from the past and reimagined it in black and white, with reflective elements on the upper and signature CELL cushioning technology at the midsole. Originally a training shoe made for high mileage runs, the CELL Endura and CELL Venom arrives in a new context to celebrate […]

VANS Drop Led Zeppelin Capsule Range

On the heels of Led Zeppelin’s historic golden anniversary, Vans the global icon of creative self-expression partners with rock and roll legends, Led Zeppelin to celebrate their debut, self-titled album, Led Zeppelin. The four-piece capsule of limited-edition footwear and apparel will be available Friday, March the 1st at Vans retail stores and select wholesale partners. […]

PUMA Women Introduces the NOVA

PUMA Women introduces the NOVA, an all-new sneaker for the #DOYOU woman with that bold and unapologetic style.  Fusing classic ‘90s running design with fashion-forward detailing, it’s the go-to sneaker for badass women who embrace bold choices. Worn by PUMA Women and #DOYOU Ambassador, Cara Delevingne, the NOVA makes a statement whether you’re at work […]

5 Streetwear Brands to Watch in 2019

Streetwear in South Africa is going through an interesting transition. The mega local brands with national distribution and penetration have made way to smaller brands that serve and satisfy a specific niche. These brands thrive within smaller communities by maintaining a narrative that resonates with their consumer base.  Wholesale business to retailers has been replaced […]

PUMA Elevates with the RS-X Trophies

Global sports brand PUMA is keeping the momentum strong with their RS chronicles – with the launch of the RS-X Trophies, this latest iteration of the RS-X sneaker celebrates the extreme reinvention of fame in the era of social media and reality television. As worn by South African rapper, songwriter and record producer Nasty C […]

Levi’s Tapers with a New Trend

For 2019, Levi’s® continues to build out the tapered jeans collection line up. This season, we’re amping up the style offering by including piecing, paneling and street-inspired novelty. “With the casualization trend and streetwear and sneaker culture booming, taper fits are super important this season. We have an incredible and expanded portfolio of taper fits […]

Budweiser Presents Mathew Kieser

Words by Misa Narrates There is something magical about making clothing. Material in rolls, lying in some poorly lit fabric store, later become bespoke garments that can change the face of urban culture forever. Urban culture is marked by tastemakers pushing the bounds of what is “normal” and “acceptable”; bringing the aesthetics of those on […]

adidas and Kanye West Announce the Yeezy 500 Salt

The YEEZY 500 Salt will be available globally on November 30, 2018. The YEEZY 500 Salt features an upper composed of cow suede, premium leather and mesh with nubuck accents. A rubber wrap along the midsole of the foot provides support and abrasion resistance while reflective piping details around the lace eyelets add visibility. The […]

Tyler the Creator’s GOLF le FLEUR* Returns

As the story goes… Tyler, The Creator began reinterpreting the Converse One Star in the summer of 2017, introducing his “flower” design to the silhouette that has come to define the signature GOLF le FLEUR* collection. Each iteration has taken fans into Tyler, The Creator’s world of expression. At times a bold interpretation of two-tone […]