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The Plug 100: Most Influential People in SA Urban Culture

The Oxford Dictionary defines influence as “the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself”. Additionally, it can also be concluded that influence is “the power to shape policy or ensure favourable treatment from someone, especially through status, contacts, or wealth”. When we embarked […]

Brentwood South Africa announces Big Zulu as its new Ambassador

Brentwood, the traditional “Iconic Man’ has focused on delivering 100% premium yet affordable casual and formal men’s wear since 1968. Over the decades Brentwood has been praised and trusted by South African men to provide them with excellent investment pieces that possess a strong sense of character and tradition.  Brentwood welcomes Nkabi Rap founder, Siyabonga […]

Rouge Fronts the Levi’s Summer 2018 Range

Music is a global language. It transcends race, religion and politics. It’s a social scene that navigates between genres and has the power to move, inspire and bring people together from all over the world. This season’s concept shows music’s true global reach. We meet the people who make up this international community — whether […]

ADIDAS ORIGINALS RELEASES A NEW P.O.D. SYSTEM

adidas Originals presents the latest iteration of the P.O.D. System together with a locally produced film and image series featuring Yannick Ilunga and Rochelle ‘RhaRha’ Nembhard, who embody the campaign’s ethos of ‘Great alone, better together’. Yannick and RhaRha, the creative force behind the Noirwave movement, personify the spirit of P.O.D System in a celebration […]

Puma and Ader Error Go Futro

Finding inspiration in the ordinary is ADER ERROR’s way of redefining art and fashion as we know it today. Taking this a notch higher, global sports brand PUMA is teaming up with Seoul-based and internationally recognised fashion label ADER ERROR to give its everyday classic silhouettes a FUTRO twist. What purely began as a love […]

Inside OFF-WHITE’S New Korea Stores

Virgil Abloh’s OFF-WHITE label is going from strength to strength especially in Asia where the brand has developed somewhat of a cult following. South Korea seems to be Virgil’s chief focus with four stores already in existence after the two he just opened recently. We take an inside look at the two new outlets dubbed […]

Vans Collaborates with Van Gogh Museum

Vans have been causing havoc in the streets with incredible but unexpected collaborations. Their last collaboration with A Tribe Called Quest had us drooling and now they’ve quickly upped the ante with a full blown collabo with the Van Gogh Museum. The capsule includes tees, hoodies, sweat tops and of course, sneakers across their popular […]

Interview: Fashion Designer “Dome”

Dumaza Ndata aka Dome is an East London-based designer who is looking to shake things up in the local streetwear scene with his refreshing line aptly titled Denim by Dome. Using denim as his primary go-to fabric, Dome is creating original and cutting-edge pieces that can be worn for different occasions. Dome has extensive experience […]

Puma Drop Thunder Desert Pack for Women

TheThunder wave continues to disrupt as PUMA releases the latest instalment in the sport fashion chunky sneaker range – the Thunder Desert. While the debut Thunder Spectra took on a bold statement with its retro colour blocking and neon pops, the new Thunder Desert comes in a subdued look with a tonal colour scheme that […]

20 SA Fashion Tastemakers to Follow on Social Media

Words by Tiffany Lekuku Oxford Dictionary defines a Tastemaker as, ‘A person who decides or influences what is or will become fashionable.’ Here  at The Plug we are constantly on the look-out and in awe of new and established trailblazers who making an impact in their respective fields and South Africa is one such place […]

Nike Set To Release Air Monarch IVs

If Father’s Day were a shoe, it would be the Nike Air Monarch. The wide, comfortable cross-trainer that has remained a mainstay in the Nike line for almost two decades and four editions has also carved out its fashionable niche in the “dad-shoe” demographic.   To honor the shoe’s origins, Nike is releasing limited pairs […]

Puma Electrifies the Game with The Thunder

This is a countermovement. A new era of Sport Fashion. The Thunder takes an unconventional approach to design that disrupts and commands attention. It’s loud colour-blocking, material mixes and bright accents. It packs the power of a storm. The Thunder pays homage to past collabs and silhouettes ahead of their time. Inspired by 90s Cell […]