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PUMA Women Introduces the NOVA

PUMA Women introduces the NOVA, an all-new sneaker for the #DOYOU woman with that bold and unapologetic style.  Fusing classic ‘90s running design with fashion-forward detailing, it’s the go-to sneaker for badass women who embrace bold choices. Worn by PUMA Women and #DOYOU Ambassador, Cara Delevingne, the NOVA makes a statement whether you’re at work […]

5 Streetwear Brands to Watch in 2019

Streetwear in South Africa is going through an interesting transition. The mega local brands with national distribution and penetration have made way to smaller brands that serve and satisfy a specific niche. These brands thrive within smaller communities by maintaining a narrative that resonates with their consumer base.  Wholesale business to retailers has been replaced […]

PUMA Elevates with the RS-X Trophies

Global sports brand PUMA is keeping the momentum strong with their RS chronicles – with the launch of the RS-X Trophies, this latest iteration of the RS-X sneaker celebrates the extreme reinvention of fame in the era of social media and reality television. As worn by South African rapper, songwriter and record producer Nasty C […]

Levi’s Tapers with a New Trend

For 2019, Levi’s® continues to build out the tapered jeans collection line up. This season, we’re amping up the style offering by including piecing, paneling and street-inspired novelty. “With the casualization trend and streetwear and sneaker culture booming, taper fits are super important this season. We have an incredible and expanded portfolio of taper fits […]

Budweiser Presents Mathew Kieser

Words by Misa Narrates There is something magical about making clothing. Material in rolls, lying in some poorly lit fabric store, later become bespoke garments that can change the face of urban culture forever. Urban culture is marked by tastemakers pushing the bounds of what is “normal” and “acceptable”; bringing the aesthetics of those on […]

adidas and Kanye West Announce the Yeezy 500 Salt

The YEEZY 500 Salt will be available globally on November 30, 2018. The YEEZY 500 Salt features an upper composed of cow suede, premium leather and mesh with nubuck accents. A rubber wrap along the midsole of the foot provides support and abrasion resistance while reflective piping details around the lace eyelets add visibility. The […]

Tyler the Creator’s GOLF le FLEUR* Returns

As the story goes… Tyler, The Creator began reinterpreting the Converse One Star in the summer of 2017, introducing his “flower” design to the silhouette that has come to define the signature GOLF le FLEUR* collection. Each iteration has taken fans into Tyler, The Creator’s world of expression. At times a bold interpretation of two-tone […]

Levi’s and Xzavier Zulu partner up for Exhibition

Levi’s® South Africa has partnered with local denim up-cycler, Xzavier Zulu for an upcoming exhibition. Long time fan of the brand and collector of Levi’s®, Zulu has turned his love of denim and his ideals on up-cycling into his inaugural collection.  EVERYTHING IS A SAMPLE:  clearly speaks to his knowledge of re-purposing denim and re-imagines […]

Puma Release the All-New RS-X

In the continuing reinvention of the Running System (RS), Global sports brand PUMA is releasing the RS-X. The all-new RS-X extends the brand’s Future Retro range that takes inspiration from the past to inspire future Sportstyle designs. Back in the ‘80s, the RS was an innovative and high-quality cushioning technology. Today, PUMA has revived and […]

Converse and JW Anderson Drop Epic Collabo

Modern fashion and contemporary craftsmanship collide at the core of everything Jonathan Anderson does. For ten years the visionary designer has urged art out of the gallery and onto the catwalk through his namesake brand, JW Anderson; now, we have another innovative collaboration with Converse – one of youth culture’s most radical and enduring icons. […]

Tshepo the Jeanmaker – Pursuing a Dream

Interview by Tiffany Lekuku Entrepreneurship is not for the faint at heart. Many go bankrupt and lose their minds as they try to pursue their passions in the world of business. However, the truly tenacious make it out to other side. Tshepo the Jeanmaker is one budding entrepreneur that is not only set to survive […]

Under Armour Steps it Up with the HOVR SLK

Words by Nick Kaoma What makes a pair of sneakers good? Is it the design? Is it the materials that are used? Is it the quality of the sole? And is it really possible to have a perfect sneaker? These are all the questions I’ve been asking myself over the past two weeks as I […]