South African creatives light up adidas Originals campaign
South African creatives who have played integral roles at the forefront of culture are the the faces lit up by adidas’ new Originals campaign. This comes following the successful global launch of “We Gave the World an Original. You Gave Us a Thousand Back,” which celebrates three adidas original silhouettes. To highlight the three original […]
Ivy Park Noir is here, the final instalment of Beyoncé’s collaboration with adidas
adidas and IVY PARK unveil the final instalment of their collaboration together, titled IVY PARK NOIR. For the final show of her Renaissance world tour, Beyoncé took to the Kansas City stage in an all-black embossed leather and latex fit . She captioned the accompanying Instagram post “Felt great to design and wear the final […]
Thebe Magugu is the designer of choice for the new Orlando Pirates jersey
Orlando Pirates has unveiled its 2023/24 season jersey in collaboration with adidas and Thebe Magugu is the designer responsible for the official home and away jersey. Announced last Tuesday by all three brands, the collaboration is seen as “the latest marriage of performance sportswear and streetwear.” Sport has long intersected with street culture and the […]
Thebe Magugu and adidas announce new collaborative collection coming
Today, adidas unveils the first of two drops with South African luxury designer, Thebe Magugu. The debut collection for women features the celebratory and joyful artwork of a woman dancing, designed in collaboration with artist Phathu Nembilwi, and influenced by Thebe’s mother, aunt and grandmother, and the theme of femininity, interwoven with leading adidas material […]
Ivytopia is Beyoncé and Ivy Park’s latest collaboration with adidas
Beyoncé and Ivy Park have announced their latest collaborative collection with adidas, Ivytopia. Described as a journey to discover one’s own nirvana, the collection “explores the collective connection we share after emerging from a period of isolation. IVYTOPIA imagines the possibilities of this journey with one another, dreaming and exploring our infinite potential. Whether a beach, mountain range, […]
Rich Mnisi x adidas have a new Homeland collection
The second instalment of the Homeland collection between adidas and Rich Mnisi has dropped. The first instalment was successfully launched globally earlier in the year. The new drop has a range of pieces which are distinguished by the rose motif on the fabric. Rich Mnisi said this about the collection, “Homeland is a symbol of returning oneself […]
Adidas x Gucci’s collection has been unveiled
Designed by Creative Director Alessandro Michele, adidas x Gucci merges the emblems of the House with those of the iconic sportswear brand. The collection expands on the sartorial streetwear creations that debuted on the runway with a spectrum of sport-inspired pieces, distinguished by the same kaleidoscopic aesthetics of the show. To present the selection, Alessandro […]
Rich Mnisi’s collaborative collection with adidas has debuted
Rich Mnisi’s collection with adidas has debuted today. Of the collaborative effort, the designer said “The moment I started dreaming outside of myself was the moment I saw what a seed tended to by many hands could become.” Inspired by his Tsonga community, heritage is the focal point of the designs. His dedication to push […]
adidas and Beyoncé Launch Fourth IVY PARK Collection: “IVY PARK RODEO”
adidas and Beyoncé return to present the latest adidas x IVY PARK collection. Inspired by the inimitable style and undeniable influence of Black cowboys and cowgirls, the “IVY Park Rodeo” collection celebrates the formidable impact of Black men and women on American Western culture. The collection celebrates oft-hidden history of Black pioneers within cowboy and cowgirl […]
The origins of Gucci Mane’s “Icy” and why he’s a perfect fit for the new Ivy Park drop
Beyoncé’s fourth drop of her adidas x Ivy Park collection is set to take place soon. Where she’s been the sole face of the brand and its campaigns thus far, for the latest drop she’s enlisted a few of her celebrity friends to lead the visuals. One of the friends is Gucci “Guwop” Mane. Dubbed […]
adidas x Ivy Park Drip 2.2
adidas and Beyoncé proudly reveal Drip 2.2 of the second product offering in their partnership with the adidas x IVY PARK collection. Available exclusively on adidas.co.za on 18th November and at adidas retail stores on 19th November 2020. The Collection adidas x IVY PARK pushes the boundaries of traditional performance wear to deliver a collection […]
adidas x IVY PARK Announce Second Collection
adidas and Beyoncé proudly reveal the second product offering in their partnership with the adidas x IVY PARK collection. Aptly called “Drip 2”, the collection includes apparel, featuring several pieces with inclusive sizing and gender-neutral performance gear, footwear and accessories, available exclusively on adidas.co.za on 29th October and at adidas retail stores on 30th October […]