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Style Focus: DJ Speedsta

Words by Kendra Hunsley Formerly, the notion of attaching more than one (or even multiple) title to ones’ forename was uncustomary, presumably signaling confusion and a lack of focus. Nowadays, having a specialized skill in more than one industry has become both conventional and fruitful to the advancement of one’s career. Singers become actors, actors […]

Nadia Nakai – The Baddest

Nadia Nakai

Words by Kendra Hunsley Photography by Austin Malema Styling by DEAD. Make-up by Mpho Moeng Nadia Nakai has risen to become an undeniable force within the South African hip hop industry. A quintessential Alpha Female, she has amassed hit records, forged a powerful identity for herself and is set to solidify her place in the game […]

Loot Love – A Resolute Force

Words by Caron Williams Photography by Austin Malema Styling by DEAD. Make-up by Mpho Moeng Every industry has outliers – individuals who, by virtue of who they intrinsically are, unwavering devotion to their personal truth, purpose and uncompromising spirits, go on to change the game or industry in which they exist forever. The burden of the […]

Top 5 Local Content Pieces That Tapped Into Hip Hop

Words by Jade Leaf It’s no secret that the face of advertising is changing in South Africa; goodbye TVC’s and hello high production value content that can live online. Brands have to ask themselves the question, “Who am I talking to and what are they most receptive to?” In South Africa specifically, over 66% of […]

Top 10 SA Fashion Bloggers

Words by Lesedi Ramonyane Renowned in many parts of the world but often scrutinized here at home, the term ‘blogger’ has come to have a somewhat superficial and negative connotation attached to it over the past few years. There are a number of factors that have contributed to this; the digital space evolving to accommodate […]

Album Review: Cassper Nyovest – Thuto

Words by Mercia Tucker  I’d like to think that I’m a Nicki Minaj fan, but I can’t say that for certain. I loved her featured verses and debut single, Massive Attack. There was a uniqueness in Minaj’s style and delivery that – what it fell slightly short of in lyrical dexterity – was a refreshing […]

Interview: Kenny Jules Morifi-Winslow

Interview by Kendra Hunsley Images by Sekhfei De Lacy Kenny Jules Morifi-Winslow is a 20-something South African published scholar and writer. The epitome of a Renaissance woman, I sat down with Kenny to talk about her upbringing, her awe-inspiring minimalistic aesthetic, as well as her stance on the overall creative scene. “It’s common knowledge that I’m […]

5 of the Top Local Verses of 2017… so far

Words by Sizwe Ray Shabalala  Lists are always controversial but they create dialogue and force discussion. This list is based on lyricism and not who has the best hit song this year. These verses embody the art of rap. This is strictly bars and the art of rap and lyricism, and even the more technical side […]

The Indomitable Cassper Nyovest

Words by Mercia Tucker Photography by Austin Malema Styling by Didi Simelane Sometimes, things look different in the light. Refraction of light can produce optical illusions such as a mirage or the twinkling of stars in the night time sky. Reflection of light will produce the image looking back at you in the mirror. The […]

The Plug 100: 100 – 1

The Plug 100

 We dropped the news on Twitter that the June edition of The Plug will focus solely on celebrating and highlighting the Top 100 people in SA who are influencing and moving urban culture forward. Needless to say social media lit up and we trended the whole day after dropping the news.#ThePlug100 generated over 1.7 million […]

5 of the Best African Music Video Directors

Words by Kendra Hunsley There’s something enthralling that occurs when words are coupled with visuals. More so now than ever, visual outputs are just as seminal as the music itself. It creates a holistic delineation, serving as the last puzzle piece of the tour de force. It’s a means of breaking down cultural borders, elevating […]

5 SA Streetwear Brands On The Rise

Words by Kendra Hunsley The local streetwear scene in South Africa has grown rapidly over the past couple of years and with streetwear currently dominating the global fashion circuit, we don’t see it slowing down anytime soon. With South Africa’s restricted access to international streetwear brands, the inception of homegrown and high-end local brands serve […]